Robert M Mcmath Thom Forbes (7 results)

Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books.

Hardcover. Condition: Fine. Dust Jacket Condition: Fine. First Edition. This Stated First Edition book is autographed by the Robert M. McMath on the title page. This book is in fine condition. The binding is tight and pages are clean. It appears to have not had use. The dust jacket is in fine condition with minor bumps and scuffs. Signed by Author(s).…

Condition: New.

Condition: New. In English.

Hardcover. Condition: Good. 240 pages. tidy ex library d/j had been plastic protectedAs McMath says: If you're ignorant of the mistakes of the past, you're bound to lose a lot of money. While What Were They Thinking? is an entertaining guide t o many of the new-product follies of the recent past, the message of the book is serious. Companies throw away literally millions repeating the mistakes of the past, such as: Buy-This-If-You're-a-Loser School of Marketing (People usually don't buy products that remind them of their shortcomings); Me-Too Madness (Th is is the number one killer of new products); Besmirching Your Good Name (Don't squander the trust of your brand by attaching its name to something totally out of character); and Selling Ice Cubes to Cocker Spaniels (This was the mistake of the tobacco industry with smokeless cigarettes, a product that appealed only to nonsmokers.). Pithy, insightful, and funny, What Were They Thinking? is orga nized in an A-to-Z format (Alzheimer's, Corporate to Zag When Everyone Else I s Zigging) and is bound to help you understand how a new product connects with consumers, like Ass-Kickin' Cajun Hot Sauce did, or doesn't connect at all, like Rabbit Jerky. …

Condition: New. New. In shrink wrap. Looks like an interesting title! 0.76.

paperback. Condition: New. In shrink wrap. Looks like an interesting title.