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Mind in the Shadow. A broadcast which underscores the power of CBS to hold the loyalty and confidence of a vast audience
Published by [New York: Columbia Broadcasting Service, 1949]
Seller: Lorne Bair Rare Books, ABAA, Winchester, VA, U.S.A.
Association Member: ABAA ILAB IOBA
Seller rating 5 out of 5 stars
First Edition
First Edition. Sole printing. Oblong octavo; stapled wrappers, [20]pp; illus. Fine in the original pictorial wrappers. Prescott (Complete Graphic Works of Ben Shahn) attributes the text to CBS executive Robert Strunsky. Advertisers' prospectus, celebrating CBS's highly-rated radio documentary program "Mind in the Shadow," which exposed the inadequacy of mental health care in America. The prospectus is clearly geared towards upper-end corporate clients; sophisticated in both design and tone, it highlights CBS's commitment to serious journalism, assuring advertisers "a vast and growing public for their messages." The brochure is illustrated throughout with simple, semi-abstract line drawings by the modernist painter Ben Shahn, who at this time was at the height of his fame and reputation. It is a great example of Shahn's mid-century commercial work and one of his most uncommon illustrated books, OCLC noting fewer than a dozen holdings in American institutions. PRESCOTT p.115 (note).
