Rohan Kumar Singh (19 results)
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Advances in Agricultural Marketing and Value Chain Management
Ujjwal Kumar, Anirban Mukherjee, Dhiraj Kumar Singh, Rohan Kumar Raman and Kumari Shubha
Language: English
Published by International Books & Periodicals Supply Service 2022
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Hardcover. Condition: New. Contents: 1. Agricultural Marketing: Concept and Functions/R.K.P. Singh. 2. Value Addition of Farm Produce: Key to Farmers' Prosperity/Naresh Chandra. 3. Information Technology Based Marketing Information System/Ujjwal Kumar. 4. Innovation Management in Rural Marketing/Niraj Kumar. 5. Prospects of Valu…e Chain Analysis in High Value Agriculture in India/Siddharth Bhardwaj. 6. Off-season Vegetable Cultivation and Marketing Possibilities/Kumari Shubha, Ramnath Kumar Ray, Anirban Mukherjee, Dhiraj K. Singh and Ujjwal Kumar. 7. Production and Marketing of Horticultural Crops in India/S.K. Purbey. 8. Supply Chain Management: Issues and Success with Reference to Horticultural Crops/V.K. Jayaraghavendra Rao. 9. Influence of Intermediaries on Producers' Share in Consumer Price: A Case of Mango Value Chain in Uttar Pradesh/S.K. Dubey, Reshma Gills, U.S. Gautam, R.R. Burman, Uma Sah, Bhaskar Shukla and Rajeev Kumar Singh. 10. Baby Corn: An Enterprise in Aterna Village of Haryana/V.K. Yadav, Ujjwal Kumar, Anirban Mukherjee, Pradip Kumar Sarkar and Asit Chakravarti. 11. Organic Milk Production and Marketing/Alok Kumar. 12. Envisaging Market-Led Extension Initiatives in Fisheries/Suman Dey and S.N. Ojha. 13. Inland Fisheries Marketing Management in Eastern Region of India/Piyashi Deb Roy and B.K. Das. 14. Value Chain in Fisheries Sector: Theories and Practices/Soumili Das and Satarupa Ghosh. 15. Open Auction System in Silkworm Cocoon Markets/Shafi Afroz and Joycy Rani Dasari. 16. Agricultural e-commerce: A Case Study on Agricultural Start-ups in West Bengal/Ganesh Das, Subrata Poddar Bikash Roy and Prabhat Kumar Pal. 17. Data Analytical Methods for Rational Decision Making in Marketing Research/Rohan Kumar Raman, Anil Kumar Yadav, Abhay Kumar, Anirban Mukherjee and Ujjwal Kumar. 18. Marketing Strategies of Farmers Producer Organization During COVID-19 Pandemic/Biman Maity, Tarun Kumar Das, Victor Sarkar, Amal Roy and Kausik Pradhan. 19. FPO Based Market Linkage Model Through KVK: A Case of Ramgarh/D.K. Raghav, Anirban Mukherjee, V.K. Yadav, Bikas Das and Ujjwal Kumar. 20. Impact of Weather and Climate Risks on Agricultural Market Systems (AMS)/Ved Prakash, A. Upadhyaya, Akram Ahmad, Pawan Jeet and Arti Kumari. Marketing and Value Chain Management approach is one of the vital mechanisms for enhancing farmers' income. Marketing plays an important role in this process. In this book, along with basic concepts and functions of marketing, empirical case studies have been added for the readers to have a complete understanding. Recent concepts like IT based marketing information system, innovation management in rural marketing, ways of value addition of farm produce, etc. are incorporated as book chapters from renowned authors and experts in India. Cases from three most important sectors i.e. Horticulture, Fisheries and Dairy where value addition and supply chain management is emerging, cases of successful Entrepreneurs, FPOs, Start-ups, has been integrated as chapters in this book. The stakeholders in agriculture need to be equipped with market information of different agricultural commodities. This book is a timely intervention and compilation of knowledge and experiences of veteran scientists, professors from reputed Research Institutes and Universities & budding entrepreneurs across the India. Surely this book will provide a holistic view on the process and methods of commodity specific marketing.
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