Roschanek (5 results)

Taschenbuch. Condition: Neu. Innovation at the Base of Pyramid | How Tata and Godrej tap the poor | Cornelius Roschanek (u. a.) | Taschenbuch | Englisch | VDM Verlag Dr. Müller | EAN 9783639336498 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

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Condition: good. Gebunden. Sofortversand aus Deutschland. Artikel wiegt maximal 1000g. Altdeutsche Schrift. Gebräuntes Exemplar. Bibliotheksexemplar mit Stempel und Kleber. 198 Seiten. Ohne SU. Seiten gebräunt. Einige Seiten stockfleckig. EInband verfärbt.

Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Roschanek CorneliusDanya Li Churanek and Cornelius Roschanek have a degree in International Business from the Vienna University of Economics and Business. Also, Danya holds a Diploma in Economics from the School of Oriental and Afr.

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Over the past decade, business visionaries have maintained that the low-income 'Base of Pyramid' ('BOP') is the world's largest and fastest growing segment. Multinational Corporations (MNCs) have increasingly turned to the BOP in an attempt to exploit tremendous business opportunities as middle and high-income markets become overly saturated. However, the BOP is not a low-hanging fruit. The needs of consumers at the base of the pyramid completely differ from those at the top, thus forcing companies to rethink their traditional ways of serving consumers. Rethinking means innovating products, technologies and business models. Some MNCs have achieved success by providing products that are innovative, inexpensive and easy to use. This work presents the Base of Pyramid' and innovation concepts relevant to our case study. The crux is centred on two pioneering products launched by Indian MNCs: Tata Swach', Tata's nano-tech water filter and Chotukool', Godrej's mini-fridge. This work attempts to answer the following: How and why do Tata and Godrej innovate for the BOP What is their business model What is their true motivation to tap the BOP.