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Condition: New.
Language: English
Published by Springer Nature Switzerland AG, CH, 2022
ISBN 10: 3030857719 ISBN 13: 9783030857714
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. 2022 ed. Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers.Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personalstrategy into your business and offers a framework to help you assess your organization's ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey.This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.
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Condition: As New. Unread book in perfect condition.
Language: English
Published by Springer Nature Switzerland AG, CH, 2022
ISBN 10: 3030857719 ISBN 13: 9783030857714
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Paperback. Condition: New. 2022 ed. Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers.Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personalstrategy into your business and offers a framework to help you assess your organization's ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey.This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.
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Condition: Neuf.
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Condition: New. 1st ed. 2022 edition NO-PA16APR2015-KAP.
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Add to basketPaperback. Condition: Brand New. 200 pages. 9.25x6.10x0.63 inches. In Stock.
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Add to basketHardcover. Condition: Brand New. 178 pages. 9.50x6.25x0.50 inches. In Stock.
Language: English
Published by Springer International Publishing AG, Cham, 2024
ISBN 10: 3031707524 ISBN 13: 9783031707520
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condition: new. Paperback. This book constitutes the refereed proceedings of the 28th International Conference on Analytical and Stochastic Modelling Techniques and Applications, ASMTA 2024, held in Venice, Italy, on June 14, 2024.The 10 full papers presented were carefully reviewed and selected from 14 submissions. These papers covered a wide range of topics in analytical and stochastic modeling techniques and their applications. This book constitutes the refereed proceedings of the 28th International Conference on Analytical and Stochastic Modelling Techniques and Applications, ASMTA 2024, held in Venice, Italy, on June 14, 2024.The 10 full papers presented were carefully reviewed and selected from 14 submissions. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.