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Published by John Wiley & Sons Inc, New York, 2024
ISBN 10: 1119912415 ISBN 13: 9781119912415
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Paperback. Condition: new. Paperback. In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behaviorThe consumer buying processA throughgoing focus on global, ethical, and social media issues relevant to consumer behaviorSupplementary materials for instructors, including PowerPoint slides and a Test Bank Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Published by Gaite, Paris, 1973
False (illustrator). In-8°, pp. 349, brossura editoriale.
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Published by John Wiley & Sons Australia Ltd, Milton, QLD, 2025
ISBN 10: 1394328079 ISBN 13: 9781394328079
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Paperback. Condition: new. Paperback. Consumer Behaviour offers a concise and focused narrative that simplifies complex consumer behaviour concepts, presenting the subject in a clear and accessible way, specifically designed for students in marketing. It emphasises practical applications and contemporary issues, such as the impact of social media and global trends, with Australian and New Zealand examples and case studies integrated throughout to ensure relevance to local students and provide a deeper understanding of key consumer behaviour principles. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Published by John Wiley and Sons Inc, US, 2024
ISBN 10: 1119912415 ISBN 13: 9781119912415
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Paperback. Condition: New. In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behaviorThe consumer buying processA throughgoing focus on global, ethical, and social media issues relevant to consumer behaviorSupplementary materials for instructors, including PowerPoint slides and a Test Bank.
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Published by Universidad de Lleida, 2013
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Published by John Wiley & Sons Inc, 2023
ISBN 10: 1119912415 ISBN 13: 9781119912415
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Add to basketPaperback. Condition: Brand New. 368 pages. 9.96x7.99x0.71 inches. In Stock.
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Published by John Wiley & Sons Australia Ltd, Milton, QLD, 2025
ISBN 10: 1394328079 ISBN 13: 9781394328079
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Add to basketPaperback. Condition: new. Paperback. Consumer Behaviour offers a concise and focused narrative that simplifies complex consumer behaviour concepts, presenting the subject in a clear and accessible way, specifically designed for students in marketing. It emphasises practical applications and contemporary issues, such as the impact of social media and global trends, with Australian and New Zealand examples and case studies integrated throughout to ensure relevance to local students and provide a deeper understanding of key consumer behaviour principles. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.