S B Vajpayee (9 results)

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    • Language: English

      Published by Book Enclave, 2012

      8181522931 / 9788181522931

      • Hardcover

      Seller: Majestic Books, Hounslow, United KingdomMajestic Books

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      Condition: New

      US$ 15.79

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      Quantity: 4 available

      Condition: New. pp. 288 Illus.

    • Language: English

      Published by AADI Publications, 2013

      9380902069 / 9789380902067

      • Hardcover

      Seller: Majestic Books, Hounslow, United KingdomMajestic Books

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      Condition: New

      US$ 16.16

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      Quantity: 4 available

      Condition: New. pp. 318.

    • Language: English

      Published by Book Enclave, 2012

      8181522931 / 9788181522931

      • Hardcover

      Seller: Books Puddle, New York, NY, U.S.A.Books Puddle

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      Condition: New

      US$ 22.01

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      Condition: New. pp. 288.

    • Language: English

      Published by AADI Publications, 2013

      9380902069 / 9789380902067

      • Hardcover

      Seller: Books Puddle, New York, NY, U.S.A.Books Puddle

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      US$ 22.55

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      Condition: New. pp. 318.

    • Language: English

      Published by Book Enclave, 2012

      8181522931 / 9788181522931

      • Hardcover

      Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios

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      Condition: New

      US$ 17.06

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      Condition: New. pp. 288.

    • Language: English

      Published by AADI Publications, 2013

      9380902069 / 9789380902067

      • Hardcover

      Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios

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      Condition: New

      US$ 17.34

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      Condition: New. pp. 318.

    • Language: English

      Published by Anshan, 2006

      1904798527 / 9781904798521

      • Hardcover

      Seller: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, United KingdomHay-on-Wye Booksellers

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      Condition: Used - Very good

      US$ 17.65

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      Condition: Very Good. The books cover is in very good condition with wear such as scratches and creasing to the edges of the cover. The content is in very good condition.

    • Language: English

      Published by Anshan, 2006

      1904798527 / 9781904798521

      • Hardcover
      • First Edition

      Seller: Peak Pearl LLC, Holly Springs, NC, U.S.A.Peak Pearl LLC

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      Condition: Used - As new

      US$ 80.00

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      Hardcover. Condition: As New. 1st Edition. Like new, never been used.

    • Published by Aadi Publications, 2010

      Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd

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      Condition: Used

      US$ 39.00

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      Contents Preface 1 Introduction 2 Marketing mix Factor 3 Customer Behaviour and Market Management 4 Marketing GAP 5 Globalization of Advertising 6 Politics and Civil Society 7 Future of Advertising 8 Advertising and Macroeconomics 9 Advertising Media Management Index This book has been designed keeping in mind the mentality of the general readers language which is easy to understand The aim of this book is to provide students with a clear concise and comprehensive introduction to the theory and practice of advertising management and the objective of the book is to bring together a balanced selection of core concepts as well as new perspectives that collectively articulate a knowledge based view of advertising management This book is designed to be a comprehensive text on advertising management for students all over the world This book covers a wide range of advertising management issues and attempt to introduce the subject in a comprehensive way It avoids the narrow focus and considerable complexity of many other books in this area where in depth treatment is required students are recommended to read relevant texts by leading contributors to have idea about advertising management thinking and practice 318 pp.