Sandro Castaldo (97 results)

Paperback. Condition: new. Paperback. In the midst of a digital revolution that is redrawing the boundaries between consumers and businesses, loyalty is emerging as an increasingly complex strategic challenge. This volume explores the new frontiers of customer loyalty, where technology, data, and human relationships intertwine within a constantly evolving ecosystem.Combining academic rigor and managerial practicality, the book shows how loyalty programs are transforming from simple promotional tools into dynamic engagement platforms. From digital touchpoints to omnichannel strategies, from artificial intelligence to gamification, each chapter recounts the emergence of a new paradigm in which the customer is no longer a passive recipient but an active protagonist. Drawing on research conducted by SDA Bocconi's Loyalty Promotion Monitor, the volume sheds light on the strategies adopted by leading retail players, highlighting how digital innovation is redefining the boundaries between physical and virtual experiences. Loyalty is no longer merely a points collection scheme, but a personalized journey that generates trust, value, and a sense of belonging. In the midst of a digital revolution that is redrawing the boundaries between consumers and businesses, loyalty is emerging as an increasingly complex strategic challenge. This volume explores the new frontiers of customer loyalty, where technology, data, and human relationships intertwine within a constantly evolving ecosystem. Combining academic Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condition: New.

Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Condition: New.

Condition: New.

Condition: New.

Paperback. Condition: New.

Condition: As New. Unread book in perfect condition.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: New.

Paperback. Condition: new. Paperback. Unlock the secrets to building lasting customer relationships in the competitive retail landscape.In today's complex economic climate, Customer Loyalty: Theory, Measurement, and Management offers a comprehensive guide to understanding and implementing effective loyalty strategies. This professional resource combines academic research with real-world insights, providing a 360-degree view of customer loyalty in the retail sector. Explore the challenges and trends facing retailers, from omnichannel strategies to the power of private labels, and discover how to bridge the gap between theory and practice.This insightful guide is perfect for managers, researchers, and practitioners seeking to: Understand the evolving concept of customer loyalty.Measure and manage loyalty effectively using key performance indicators (KPIs).Develop customer-centric strategies for long-term success.Gain a competitive edge by mastering the art of customer loyalty. Discover the gaps and opportunities that can transform your business today! Unlock the secrets to building lasting customer relationships in the competitive retail landscape. In today's complex economic climate, Customer Loyalty: Theory, Measurement, and Management offers a comprehensive guide to understanding and implementing effective loyalty strategies. This professional resource combines academic research with real-wo Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condition: new.

Condition: New. pp. 212.

Condition: New.

Brossura. Condition: new. Bologna, 2026; br., pp. 320. (Manuali). La liberalizzazione della distribuzione, la concorrenza globale, così come i mutamenti sociali e demografici hanno importanti ripercussioni sulla gestione dei canali distributivi. Per conoscerli e gestirli efficacemente si impone perciò un'analisi integrata, che copra tutti i temi: l'analisi dei canali e la gestione degli stessi, il trade marketing, il category management e le partnership distributive. Un'area di studio etichettata come "Go to market". Il volume, di taglio prevalentemente didattico, fa largo uso di box e appendici che illustrano esempi pratici e casi aziendali, molti dei quali redatti direttamente da manager ed esperti del settore, così da creare un collegamento più diretto fra studenti e imprese. Libro.…

Condition: NEW.

Condition: As New. Unread book in perfect condition.

Condition: New. pp. 212.

Condition: new.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: New. New.

Condition: New. 2020. 2nd Edition. Paperback. . . . . .

Condition: New. In English.

Paperback. Condition: Brand New. 2nd edition. 300 pages. 9.25x6.50x0.50 inches. In Stock.

Condition: New.

Hardcover. Condition: Gut. 264 p., with figures, Very isolated penciled underlinings and marks, otherwise very good condition. Sprache: Englisch Gewicht in Gramm: 715.

Paperback. Condition: Brand New. Italian language. 6.69x4.33x0.47 inches. In Stock.

Paperback. Condition: New.

Condition: New. 2nd edition NO-PA16APR2015-KAP.

Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.