Schumann David W (29 results)
- Hardcover
Seller: BookHolders, Towson, MD, U.S.A.BookHolders
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US$ 30.37
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Condition: Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Psychology Press Pub Date: 4/1/1999 Binding: Hardcover Pages: 328 First edition.
- Hardcover
Seller: Solr Books, Lincolnwood, IL, U.S.A.Solr Books
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US$ 53.98
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Condition: very_good. This book is in Very good condition. There may be a few flaws like shelf wear and some light wear.
- Softcover
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
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US$ 74.21
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- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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US$ 78.97
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Condition: New.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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US$ 100.33
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- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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US$ 99.11
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Condition: New. pp. 328.
- Softcover
Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
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US$ 91.79
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Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
- Softcover
Seller: moluna, Greven, Germanymoluna
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US$ 78.12
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Condition: New.
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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US$ 138.84
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Paperback. Condition: Brand New. 1st edition. 328 pages. 9.00x6.00x0.75 inches. In Stock.
- Hardcover
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
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US$ 153.55
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- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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US$ 160.28
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Condition: As New. Unread book in perfect condition.
- Softcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
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US$ 149.14
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Paperback. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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US$ 180.26
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Condition: As New. Unread book in perfect condition.
Advertising and the World Wide Web
Schumann, David W. (EDT); Thorson, Esther (EDT); Conference on Advertising and Consumer Psychology (15th : 1996 : Bloomfield Hills, Mich.) (COR)
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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US$ 240.41
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Condition: As New. Unread book in perfect condition.
Advertising and the World Wide Web
Schumann, David W. (EDT); Thorson, Esther (EDT); Conference on Advertising and Consumer Psychology (15th : 1996 : Bloomfield Hills, Mich.) (COR)
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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US$ 254.54
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Condition: New.
Advertising and the World Wide Web
Schumann, David W. (EDT); Thorson, Esther (EDT); Conference on Advertising and Consumer Psychology (15th : 1996 : Bloomfield Hills, Mich.) (COR)
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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US$ 247.53
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Condition: As New. Unread book in perfect condition.
- Hardcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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US$ 265.96
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Condition: New. pp. 328.
- Hardcover
Seller: SZ Global, Toronto, ON, CanadaSZ Global
Contact seller4-star sellerCondition: Used
US$ 249.01
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Hardcover. Condition: Collectible-Very Good. The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Alth…ough there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter. What the reader will encounter in Advertising and the World Wide Web is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.
Advertising and the World Wide Web
Schumann, David W. (EDT); Thorson, Esther (EDT); Conference on Advertising and Consumer Psychology (15th : 1996 : Bloomfield Hills, Mich.) (COR)
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
US$ 269.02
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Condition: New.
- Hardcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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US$ 287.93
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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US$ 282.76
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Condition: New. In.
- Hardcover
Seller: California Books, Miami, FL, U.S.A.California Books
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US$ 295.00
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Condition: New.
- Hardcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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US$ 299.43
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Condition: New. pp. 328.
- Hardcover
Seller: moluna, Greven, Germanymoluna
Contact seller5-star sellerCondition: New
US$ 287.61
US$ 56.67 shippingShips from Germany to U.S.A.Quantity: Over 20 available
Condition: New.
- Hardcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
US$ 374.15
US$ 16.92 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Hardcover. Condition: Brand New. 1st edition. 328 pages. 9.50x6.50x1.00 inches. In Stock.
- Hardcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
US$ 399.15
US$ 73.27 shippingShips from Germany to U.S.A.Quantity: 2 available
Buch. Condition: Neu. Neuware - The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is… a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter. What the reader will encounter in Advertising and the World Wide Web is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.
- Softcover
- Print on Demand
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
Contact seller4-star sellerCondition: New
US$ 94.21
US$ 8.80 shippingShips from United Kingdom to U.S.A.Quantity: 3 available
Condition: New. pp. 328 This item is printed on demand.
- Softcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
Contact seller4-star sellerCondition: New
US$ 107.80
US$ 11.51 shippingShips from Germany to U.S.A.Quantity: 4 available
Condition: New. PRINT ON DEMAND pp. 328.
- Hardcover
- Print on Demand
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
Contact seller4-star sellerCondition: New
US$ 248.42
US$ 8.80 shippingShips from United Kingdom to U.S.A.Quantity: 3 available
Condition: New. pp. 328 This item is printed on demand.
