Condition: Como nuevo. : Este libro analiza las estrategias para hacer negocios en la región de Asia Pacífico, especialmente en el contexto de la crisis económica. Los autores aconsejan a las empresas occidentales que aborden sus operaciones en Asia de forma estratégica, tanto en lo que respecta a la competencia por los clientes y los recursos, como a la cooperación en empresas conjuntas y alianzas. Animan a los directivos a cuestionar muchos de sus supuestos empresariales occidentales tradicionales y a avanzar hacia una organización regional y un estilo de gestión más regional. EAN: 9780333735824 Tipo: Libros Categoría: Negocios y Economía Título: Strategies for Asia Pacific Autor: Philippe Lasserre| Hellmut Schütte Editorial: Palgrave Macmillan Idioma: en Páginas: 340 Formato: tapa blanda.
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Add to basketHardcover. Condition: Très bon. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Add to basketHardcover. Condition: Très bon. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Add to basketHardcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations.
Published by St. Martin's, NY, 1994
Seller: J. HOOD, BOOKSELLERS, ABAA/ILAB, Baldwin City, KS, U.S.A.
Hardcover. 379pp. VG+ / VG+ dj.
Condition: acceptable. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Acceptable condition! Any other included accessories are also in Acceptable condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear such as cover tears discoloration, staining, marks, scuffs, etc. All pages intact.
Language: English
Published by Palgrave Macmillan, Basingstoke, 1999
ISBN 10: 033373582X ISBN 13: 9780333735824
Seller: Marlowes Books and Music, Ferny Grove, QLD, Australia
Paperback. Condition: Fine. 323 pages. Book appears to have hardly been read and is in Fine condition throughout.
Gebundene Ausgabe. Condition: Gut. 322 Seiten ex Library Book aus einer wissenschafltichen Bibliothek Sprache: Englisch Gewicht in Gramm: 969.
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Seller: Antiquariat Buchkauz, Herzogenburg, Austria
First Edition
8°, Softcover. Condition: Gut. first Edition. 323 S. good condition Sprache: Englisch Gewicht in Gramm: 518.
Language: English
Published by Palgrave Macmillan, London, 1998
ISBN 10: 0333736257 ISBN 13: 9780333736258
Seller: Amazing Book Company, Liphook, United Kingdom
First Edition
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Add to basketHardback. Condition: Mint. Dust Jacket Condition: Mint. First Edition. CONSUMER BEHAVIOUR IN ASIA Helmut Schutte and Deanna Ciarlante. Macmillan Business, London. 1998 First edition ISBN 9780333736258 276pp Hardback. This mint unread copy is bound in cloth covered boards with bright gilt titling to the spine. The unclipped dust wrapper is also in mint condition. Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia, the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets. Ref FF4.
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Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Condition: New. Num Pages: 320 pages, biography. BIC Classification: KJC; KJK. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 157 x 20. Weight in Grams: 560. . 2005. 3 Rev ed. Paperback. . . . .
Condition: New. This text stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia while being serious is a temporary phenomenon only and that the need remains for Western firms to boost their position in Asia Pacific. Num Pages: 339 pages, biography. BIC Classification: 1F; KJC; KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 164 x 18. Weight in Grams: 522. . 1999. 2 Rev ed. Paperback. . . . .
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Seller: Revaluation Books, Exeter, United Kingdom
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Add to basketPaperback. Condition: Brand New. 3rd edition. 332 pages. 9.00x6.00x0.75 inches. In Stock.
Condition: New. Num Pages: 320 pages, biography. BIC Classification: KJC; KJK. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 157 x 20. Weight in Grams: 560. . 2005. 3 Rev ed. Paperback. . . . . Books ship from the US and Ireland.
Kartoniert / Broschiert. Condition: New. Über den AutorrnrnPhilippe Lasserre is Professor at INSEAD, the European Institute of Business Administration, in Fontainebleau, France.KlappentextDespite the growing economic importance of the Asia Pac.
Condition: New. Argues that the applicability of "western" consumer behaviour concepts to Asian consumers should be re-evaluated. The authors propose modifications to the accepted consumer behaviour concepts, showing how firms need to modify their marketing strategies in areas such as segmentation and positioning. Series: International Marketing. Num Pages: 287 pages, biography. BIC Classification: 1F; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 21. Weight in Grams: 581. . 1998. 1998th Edition. hardcover. . . . . Books ship from the US and Ireland.