Language: English
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2007
ISBN 10: 0750680245 ISBN 13: 9780750680240
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social links (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as cultures of consumption- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Language: English
Published by Taylor & Francis Group, 2007
ISBN 10: 0750680245 ISBN 13: 9780750680240
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Language: English
Published by Taylor & Francis Group, 2007
ISBN 10: 0750680245 ISBN 13: 9780750680240
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Language: English
Published by Taylor & Francis Group, 2007
ISBN 10: 0750680245 ISBN 13: 9780750680240
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Paperback. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Condition: As New. Unread book in perfect condition.
Condition: New.
Condition: New.
Condition: New.
US$ 49.89
Quantity: 10 available
Add to basketCondition: As New. Unread book in perfect condition.
Language: English
Published by Taylor & Francis Ltd, 2015
ISBN 10: 1138870463 ISBN 13: 9781138870468
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
US$ 54.65
Quantity: 1 available
Add to basketPaperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
US$ 54.64
Quantity: 10 available
Add to basketCondition: New.
Condition: As New. Unread book in perfect condition.
Condition: As New. Unread book in perfect condition.
US$ 73.86
Quantity: 1 available
Add to basketPaperback. Condition: Brand New. 128 pages. 6.85x9.69x0.75 inches. In Stock.
Condition: New.
Condition: New.
US$ 70.71
Quantity: 10 available
Add to basketCondition: New.
Language: English
Published by Butterworth-Heinemann, 2007
ISBN 10: 0750680245 ISBN 13: 9780750680240
Seller: Revaluation Books, Exeter, United Kingdom
US$ 75.29
Quantity: 1 available
Add to basketPaperback. Condition: Brand New. 1st edition. 360 pages. 9.00x7.00x1.00 inches. In Stock.
paperback. Condition: New. In shrink wrap. Looks like an interesting title!
US$ 78.98
Quantity: 10 available
Add to basketCondition: As New. Unread book in perfect condition.
US$ 78.98
Quantity: 10 available
Add to basketCondition: As New. Unread book in perfect condition.
US$ 81.21
Quantity: 10 available
Add to basketCondition: New.
Language: English
Published by Taylor & Francis Ltd, 2007
ISBN 10: 0750680245 ISBN 13: 9780750680240
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
US$ 78.37
Quantity: 1 available
Add to basketPaperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
Language: English
Published by Taylor & Francis Group, 2007
ISBN 10: 0750680245 ISBN 13: 9780750680240
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. 360.
Language: English
Published by Taylor & Francis Group, 2007
ISBN 10: 0750680660 ISBN 13: 9780750680660
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. 288.
Language: English
Published by Taylor & Francis Group, 2007
ISBN 10: 0750680245 ISBN 13: 9780750680240
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. 360.
Kartoniert / Broschiert. Condition: New.
Language: English
Published by Routledge 2010-12-03, 2010
ISBN 10: 0415612063 ISBN 13: 9780415612067
Seller: Chiron Media, Wallingford, United Kingdom
US$ 120.48
Quantity: 5 available
Add to basketHardcover. Condition: New.
US$ 123.88
Quantity: 10 available
Add to basketCondition: New.