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Published by Emerald Publishing Limited, 2025
ISBN 10: 183608773X ISBN 13: 9781836087731
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Published by Emerald Publishing Limited, 2025
ISBN 10: 183608773X ISBN 13: 9781836087731
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Add to basketHardback. Condition: New. In response to the escalating demand for environmentally friendly products across diverse sectors, the discourse on Green Concepts has evolved into a number of key strategic imperatives for both researchers and corporates. Green Marketing Perspectives delves into the profound impact of the Green Concept's emergence and the ways in which companies are altering their marketing strategies to leverage green and sustainable messaging.Covering subjects such as green messaging via traditional and social media, green marketing campaigns, innovative marketing and customer value marketing, the contributors also highlight the ubiquitous issue of 'greenwashing' in its various forms. With cases drawn from around the world this will be a valuable addition to the literature on Green Marketing for students, researchers and industry experts.
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Published by Emerald Publishing Limited, 2025
ISBN 10: 183608773X ISBN 13: 9781836087731
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Published by Apple Academic Press, 2025
ISBN 10: 1998511464 ISBN 13: 9781998511464
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Add to basketHardcover. Condition: Brand New. 336 pages. 9.02x5.99x9.00 inches. In Stock.
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Add to basketHardback. Condition: New. In response to the escalating demand for environmentally friendly products across diverse sectors, the discourse on Green Concepts has evolved into a number of key strategic imperatives for both researchers and corporates. Green Marketing Perspectives delves into the profound impact of the Green Concept's emergence and the ways in which companies are altering their marketing strategies to leverage green and sustainable messaging.Covering subjects such as green messaging via traditional and social media, green marketing campaigns, innovative marketing and customer value marketing, the contributors also highlight the ubiquitous issue of 'greenwashing' in its various forms. With cases drawn from around the world this will be a valuable addition to the literature on Green Marketing for students, researchers and industry experts.
Language: English
Published by Apple Academic Press, 2025
ISBN 10: 1998511464 ISBN 13: 9781998511464
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Published by Apple Academic Press, 2025
ISBN 10: 1998511464 ISBN 13: 9781998511464
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Published by Emerald Publishing Limited Apr 2025, 2025
ISBN 10: 183608773X ISBN 13: 9781836087731
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Buch. Condition: Neu. Neuware - Demonstrating the profound impact of the Green Concept's emergence, and how companies are altering their marketing strategies to leverage green and sustainable messaging, this work presents real cases from around the world and how they are used for business success.
Language: English
Published by Apple Academic Pr Inc, 2025
ISBN 10: 1998511464 ISBN 13: 9781998511464
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Add to basketHardcover. Condition: Brand New. 392 pages. 9.18x6.12x9.21 inches. In Stock.
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Paperback. Condition: new. Paperback. In an era defined by rapid technological disruption and evolving consumer expectations, marketing is undergoing a paradigm shift from traditional approaches to intelligent, data-driven ecosystems. An Integrated Intelligent Marketing Framework: Leveraging AI, IoT, Blockchain, and AR/VR Technologies offers a comprehensive and forward-thinking exploration of how emerging technologies are reshaping the foundations of marketing strategy and practice. This book presents an integrated framework that combines Artificial Intelligence, Internet of Things, Blockchain, and immersive technologies such as Augmented Reality and Virtual Reality to create seamless, personalized, and interactive customer experiences. Moving beyond isolated discussions of individual technologies, it highlights the synergistic potential of these innovations in enabling real-time decision-making, predictive analytics, and enhanced customer engagement across omnichannel environments. Through a blend of theoretical insights and practical perspectives, the book examines key areas such as intelligent marketing ecosystems, AI-driven analytics, IoT-enabled real-time interactions, blockchain-based trust mechanisms, and immersive branding strategies. It also addresses critical issues including data privacy, ethical considerations, and the challenges of technology adoption in contemporary business environments. Designed for academicians, researchers, students, and industry professionals, this book serves as a valuable resource for understanding the future trajectory of marketing in a digitally connected world. It not only provides a strong conceptual foundation but also identifies emerging trends and research opportunities, making it an essential guide for navigating the complexities of technology-enabled marketing. By bridging the gap between innovation and strategy, this book empowers readers to harness the potential of intelligent technologies and develop sustainable, customer-centric marketing solutions for the future. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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