Tabita Andersson (25 results)

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Taschenbuch. Condition: Neu. Neuware -In a world of fake news, organizations increasingly need to better manage their reputation and build trust. Those that do so successfully benefit from more engaged stakeholders, whether that s loyal customers, satisfied employees or informed shareholders. This book will help C-level executives, and especially the CEO, understand the criticality of the communications function, how it underpins a successful business strategy and why it needs to be a vital component of organizational planning, not an afterthought.Featuring interviews with 23 top Chief Communications Officers, the stories in this book provide clarity and insight into their paths to success as well as strategies for ensuring their work contributes to business performance and the bottom line. It will provide a compass for driven communications professionals interested in progressing in their communications career and ideas for senior communications executives who want to build, influence and protect their company s reputation in an ever-increasingly volatile world.It s well documented that a poorly managed crisis can quickly wipe out a company s reputation, customer relationships, and negatively impact sales. Less known and documented is the positive impact that well-planned communication strategies can have on customers, employees, and other stakeholders. Today, a strategic communication plan can proactively navigate a wide variety of target audiences, taking a holistic view of how an organization is regarded and positioned in the marketplace. With an increasing number of communications professionals now being promoted to the C-suite level, Chief Communications Officers at Work will help everyone understand what it takes to successfully manage an organization s reputation at the highest level.What You Will LearnHow CCOs collaborate with their C-level counterparts and what the interlocks are between roles and functionsHow CCOs adapt to changes and find a way to manage crisis situations calmly and confidentlyHow CCOs rely on data to inform decisions and demonstrate successWho This Book Is ForCurrent and aspiring Chief Communications Officers, C-level executives, and CEOs who want to understand the CCO role and function 296 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -In a world of fake news, organizations increasingly need to better manage their reputation and build trust. Those that do so successfully benefit from more engaged stakeholders, whether that s loyal customers, satisfied employees or informed shareholders. This book will help C-level executives, and especially the CEO, understand the criticality of the communications function, how it underpins a successful business strategy and why it needs to be a vital component of organizational planning, not an afterthought.Featuring interviews with 23 top Chief Communications Officers, the stories in this book provide clarity and insight into their paths to success as well as strategies for ensuring their work contributes to business performance and the bottom line. It will provide a compass for driven communications professionals interested in progressing in their communications career and ideas for senior communications executives who want to build, influence and protect their company s reputation in an ever-increasingly volatile world.It s well documented that a poorly managed crisis can quickly wipe out a company s reputation, customer relationships, and negatively impact sales. Less known and documented is the positive impact that well-planned communication strategies can have on customers, employees, and other stakeholders. Today, a strategic communication plan can proactively navigate a wide variety of target audiences, taking a holistic view of how an organization is regarded and positioned in the marketplace. With an increasing number of communications professionals now being promoted to the C-suite level, Chief Communications Officers at Work will help everyone understand what it takes to successfully manage an organization s reputation at the highest level.What You Will LearnHow CCOs collaborate with their C-level counterparts and what the interlocks are between roles and functionsHow CCOs adapt to changes and find a way to manage crisis situations calmly and confidentlyHow CCOs rely on data to inform decisions and demonstrate successWho This Book Is ForCurrent and aspiring Chief Communications Officers, C-level executives, and CEOs who want to understand the CCO role and function 296 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware.

Paperback. Condition: New. First Edition.

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Paperback. Condition: New. First Edition.

Taschenbuch. Condition: Neu. Neuware - In a world of fake news, organizations increasingly need to better manage their reputation and build trust. Those that do so successfully benefit from more engaged stakeholders, whether that s loyal customers, satisfied employees or informed shareholders. This book will help C-level executives, and especially the CEO, understand the criticality of the communications function, how it underpins a successful business strategy and why it needs to be a vital component of organizational planning, not an afterthought.Featuring interviews with 23 top Chief Communications Officers, the stories in this book provide clarity and insight into their paths to success as well as strategies for ensuring their work contributes to business performance and the bottom line. It will provide a compass for driven communications professionals interested in progressing in their communications career and ideas for senior communications executives who want to build, influence and protect their company s reputation in an ever-increasingly volatile world.It s well documented that a poorly managed crisis can quickly wipe out a company s reputation, customer relationships, and negatively impact sales. Less known and documented is the positive impact that well-planned communication strategies can have on customers, employees, and other stakeholders. Today, a strategic communication plan can proactively navigate a wide variety of target audiences, taking a holistic view of how an organization is regarded and positioned in the marketplace. With an increasing number of communications professionals now being promoted to the C-suite level, Chief Communications Officers at Work will help everyone understand what it takes to successfully manage an organization s reputation at the highest level.What You Will LearnHow CCOs collaborate with their C-level counterparts and what the interlocks are between roles and functionsHow CCOs adapt to changes and find a way to manage crisis situations calmly and confidentlyHow CCOs rely on data to inform decisions and demonstrate successWho This Book Is ForCurrent and aspiring Chief Communications Officers, C-level executives, and CEOs who want to understand the CCO role and function.

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Taschenbuch. Condition: Neu. Chief Communications Officers at Work | Trusted Advisors That Build, Influence, and Protect Organizational Reputations | Tabita Andersson | Taschenbuch | xi | Englisch | 2025 | Apress | EAN 9798868818554 | Verantwortliche Person für die EU: APress in Springer Science + Business Media, Heidelberger Platz 3, 14197 Berlin, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Taschenbuch. Condition: Neu. Neuware 296 pp. Englisch.

Paperback. Condition: new. Paperback. In a world of fake news, organizations increasingly need to better manage their reputation and build trust. Those that do so successfully benefit from more engaged stakeholders, whether thats loyal customers, satisfied employees or informed shareholders. This book will help C-level executives, and especially the CEO, understand the criticality of the communications function, how it underpins a successful business strategy and why it needs to be a vital component of organizational planning, not an afterthought.Featuring interviews with 23 top Chief Communications Officers, the stories in this book provide clarity and insight into their paths to success as well as strategies for ensuring their work contributes to business performance and the bottom line. It will provide a compass for driven communications professionals interested in progressing in their communications career and ideas for senior communications executives who want to build, influence and protect their companys reputation in an ever-increasingly volatile world.Its well documented that a poorly managed crisis can quickly wipe out a companys reputation, customer relationships, and negatively impact sales. Less known and documented is the positive impact that well-planned communication strategies can have on customers, employees, and other stakeholders. Today, a strategic communication plan can proactively navigate a wide variety of target audiences, taking a holistic view of how an organization is regarded and positioned in the marketplace. With an increasing number of communications professionals now being promoted to the C-suite level, Chief Communications Officers at Work will help everyone understand what it takes to successfully manage an organizations reputation at the highest level.What You Will LearnHow CCOs collaborate with their C-level counterparts and what the interlocks are between roles and functionsHow CCOs adapt to changes and find a way to manage crisis situations calmly and confidentlyHow CCOs rely on data to inform decisions and demonstrate successWho This Book Is ForCurrent and aspiring Chief Communications Officers, C-level executives, and CEOs who want to understand the CCO role and function This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Condition: new. Questo è un articolo print on demand.

Paperback. Condition: new. Paperback. In a world of fake news, organizations increasingly need to better manage their reputation and build trust. Those that do so successfully benefit from more engaged stakeholders, whether thats loyal customers, satisfied employees or informed shareholders. This book will help C-level executives, and especially the CEO, understand the criticality of the communications function, how it underpins a successful business strategy and why it needs to be a vital component of organizational planning, not an afterthought.Featuring interviews with 23 top Chief Communications Officers, the stories in this book provide clarity and insight into their paths to success as well as strategies for ensuring their work contributes to business performance and the bottom line. It will provide a compass for driven communications professionals interested in progressing in their communications career and ideas for senior communications executives who want to build, influence and protect their companys reputation in an ever-increasingly volatile world.Its well documented that a poorly managed crisis can quickly wipe out a companys reputation, customer relationships, and negatively impact sales. Less known and documented is the positive impact that well-planned communication strategies can have on customers, employees, and other stakeholders. Today, a strategic communication plan can proactively navigate a wide variety of target audiences, taking a holistic view of how an organization is regarded and positioned in the marketplace. With an increasing number of communications professionals now being promoted to the C-suite level, Chief Communications Officers at Work will help everyone understand what it takes to successfully manage an organizations reputation at the highest level.What You Will LearnHow CCOs collaborate with their C-level counterparts and what the interlocks are between roles and functionsHow CCOs adapt to changes and find a way to manage crisis situations calmly and confidentlyHow CCOs rely on data to inform decisions and demonstrate successWho This Book Is ForCurrent and aspiring Chief Communications Officers, C-level executives, and CEOs who want to understand the CCO role and function This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In a world of fake news, organizations increasingly need to better manage their reputation and build trust. Those that do so successfully benefit from more engaged stakeholders, whether that's loyal customers, satisfied employees or informed shareholders. This book will help C-level executives, and especially the CEO, understand the criticality of the communications function, how it underpins a successful business strategy and why it needs to be a vital component of organizational planning, not an afterthought.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 284 pp. Englisch.

Paperback. Condition: new. Paperback. In a world of fake news, organizations increasingly need to better manage their reputation and build trust. Those that do so successfully benefit from more engaged stakeholders, whether thats loyal customers, satisfied employees or informed shareholders. This book will help C-level executives, and especially the CEO, understand the criticality of the communications function, how it underpins a successful business strategy and why it needs to be a vital component of organizational planning, not an afterthought.Featuring interviews with 23 top Chief Communications Officers, the stories in this book provide clarity and insight into their paths to success as well as strategies for ensuring their work contributes to business performance and the bottom line. It will provide a compass for driven communications professionals interested in progressing in their communications career and ideas for senior communications executives who want to build, influence and protect their companys reputation in an ever-increasingly volatile world.Its well documented that a poorly managed crisis can quickly wipe out a companys reputation, customer relationships, and negatively impact sales. Less known and documented is the positive impact that well-planned communication strategies can have on customers, employees, and other stakeholders. Today, a strategic communication plan can proactively navigate a wide variety of target audiences, taking a holistic view of how an organization is regarded and positioned in the marketplace. With an increasing number of communications professionals now being promoted to the C-suite level, Chief Communications Officers at Work will help everyone understand what it takes to successfully manage an organizations reputation at the highest level.What You Will LearnHow CCOs collaborate with their C-level counterparts and what the interlocks are between roles and functionsHow CCOs adapt to changes and find a way to manage crisis situations calmly and confidentlyHow CCOs rely on data to inform decisions and demonstrate successWho This Book Is ForCurrent and aspiring Chief Communications Officers, C-level executives, and CEOs who want to understand the CCO role and function This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.