Condition: New. pp. xii + 224 Illus.
Condition: New. pp. xii + 224 1st Edition.
Language: English
Published by Deep and Deep Publications, 1998
ISBN 10: 8171008550 ISBN 13: 9788171008551
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Condition: New. pp. xii + 224.
Language: English
Published by Deep & Deep Publications Pvt. Ltd.
ISBN 10: 8176294225 ISBN 13: 9788176294225
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. pp. 274 Illus.
Language: English
Published by Deep & Deep Publications Pvt. Ltd. Deep & Deep
ISBN 10: 8176294225 ISBN 13: 9788176294225
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. 274 2nd Revised Edition.
Language: English
Published by Deep and Deep Publications, 1998
ISBN 10: 8171008550 ISBN 13: 9788171008551
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: English
Published by Deep & Deep Publications Pvt. Ltd.
ISBN 10: 8176294225 ISBN 13: 9788176294225
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. 274.
Language: English
Published by Deep & Deep Publications Pvt. Ltd., 2009
ISBN 10: 8184501137 ISBN 13: 9788184501131
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. pp. viii + 304.
Language: English
Published by Deep & Deep Publications Pvt. Ltd. Deep & Deep, 2009
ISBN 10: 8184501137 ISBN 13: 9788184501131
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. viii + 304 Index 1st Edition.
Language: English
Published by Deep & Deep Publications Pvt. Ltd. Deep & Deep, 2009
ISBN 10: 8184502443 ISBN 13: 9788184502442
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. 804 Index.
Language: English
Published by Deep & Deep Publications Pvt. Ltd., 2009
ISBN 10: 8184502443 ISBN 13: 9788184502442
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. pp. 804 Illus.
Language: English
Published by Deep & Deep Publications Pvt. Ltd., 2009
ISBN 10: 8184501102 ISBN 13: 9788184501100
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. viii + 258.
Language: English
Published by Deep & Deep Publications Pvt. Ltd., 2004
ISBN 10: 8176294942 ISBN 13: 9788176294942
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. pp. x + 624 Illus.
Language: English
Published by Deep & Deep Publications Pvt. Ltd., 2009
ISBN 10: 8184501137 ISBN 13: 9788184501131
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. viii + 304.
Language: English
Published by Deep & Deep Publications Pvt. Ltd., 2009
ISBN 10: 8184501048 ISBN 13: 9788184501049
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. pp. viii + 364.
Language: English
Published by Deep & Deep Publications Pvt. Ltd. Deep & Deep, 2004
ISBN 10: 8176294942 ISBN 13: 9788176294942
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. x + 624 Index 2nd Edition.
Language: English
Published by Deep & Deep Publications Pvt. Ltd. Deep & Deep, 2009
ISBN 10: 8184501048 ISBN 13: 9788184501049
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. viii + 364 Index 1st Edition.
Hardcover. Condition: As New. Contents: Preface. Marketing terminology. 1. Marketing. 2. Marketing management. 3. Marketing information system and marketing research. 4. Consumer behaviour. 5. Forecasting marketing. 6. Market segmentation. 7. Marketing strategy. 8. Products. 9. Branding, packaging and labelling. 10. Pricing. 11. Distribution management and channels of distribution. 12. Promotion. 13. Advertising. 14. Sales management. 15. Quantitative methods applied in marketing. 16. Marketing policy. 17. International marketing and globalisation. 18. Internet marketing and e-business. 19. Marketing environment. 20. Marketing, society and the law. Select bibliography. Index. "Success in the fiercely competitive modern business world requires knowledge about customers' needs and wants and satisfying the customers with competitively superior offers. Marketing is that function in a business which defines customer targets and determines the best way to satisfy their needs and wants through superior offers and that too profitably. Marketing management means planning the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives. Several sub-functions of the marketing management function are found-marketing research, product design, branding, packaging, labeling, advertising, physical distribution management (PDM), selling, pricing, etc. "The emphasis in the future will be less on products and more on services, with education, transportation, governmental services and communication taking 249 pp.
Language: English
Published by Deep & Deep Publications Pvt. Ltd., 2009
ISBN 10: 8184501072 ISBN 13: 9788184501070
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. viii + 348.
Published by Deep and Deep,, New Delhi:, 1986
Seller: Plum Books, St. Paul, MN, U.S.A.
Condition: New. Dust Jacket Condition: Very Good. New hardcover-INDIA printing,in dust jacket with minor wear from shipping and binding typical of Indian publishers. INV#H-39.
Language: English
Published by Deep & Deep Publications Pvt. Ltd., 2004
ISBN 10: 8176294942 ISBN 13: 9788176294942
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. x + 624.
Language: English
Published by Deep & Deep Publications Pvt. Ltd., 2009
ISBN 10: 8184501064 ISBN 13: 9788184501063
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. viii + 370.
Language: English
Published by Deep & Deep Publications Pvt. Ltd., 2009
ISBN 10: 8184502443 ISBN 13: 9788184502442
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. 804.
Language: English
Published by Deep & Deep Publications Pvt. Ltd., 2009
ISBN 10: 8184501080 ISBN 13: 9788184501087
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. viii + 396.
Language: English
Published by Deep & Deep Publications Pvt. Ltd., 2009
ISBN 10: 8184501048 ISBN 13: 9788184501049
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. viii + 364.
Language: English
Published by Deep & Deep Publications,India, 2004
ISBN 10: 8176294942 ISBN 13: 9788176294942
Seller: Zubal-Books, Since 1961, Cleveland, OH, U.S.A.
Condition: Good. *Price HAS BEEN REDUCED by 10% until Monday, May 11 (SALE item)* second edition, 588 pp., hardcover, very good in a worn dust jacket. - If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.
Language: English
Published by Deep & Deep Publications Pvt. Ltd., 2009
ISBN 10: 8184501110 ISBN 13: 9788184501117
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. xiv + 394.
Language: English
Published by Deep & Deep Publications Pvt. Ltd., 2009
ISBN 10: 8184501056 ISBN 13: 9788184501056
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. viii + 505.
Language: English
Published by Deep & Deep Publications Pvt. Ltd., 2009
ISBN 10: 8184501129 ISBN 13: 9788184501124
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. 507.