Thomas Barta (31 results)

Hardback. Condition: Like New. How to succeed as a marketing leader in todays global, digital world.

Hardback. Condition: Good. How to succeed as a marketing leader in todays global, digital world.

Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condition: Very Good. WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, youll learn how to: MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. MOBILIZE YOUR TEAM: Build and align a winning marketing team. MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--youll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. Its a leadership book for marketers, using the latest research on what works--and what doesnt--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Soft cover. Condition: Fine. 1st Edition. Fine, clean no marks or stickers, firm binding, Bagged/boarded. Hilary Barta, Flint Henry, Tom Mandrake, Tom Sutton, Doug Rice Steve Pugh, Martin Thomas, Tim Truman (illustrator).

Paperback or Softback. Condition: New. The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value. Book.

Paperback. Condition: New. 2nd ed.

Hardcover. Condition: LikeNew. Used Like New, no missing pages, no damage to binding, may have a remainder mark.

Paperback. Condition: New. 2nd ed.

Condition: New.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Condition: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

Hardcover. Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

Paperback. Condition: New. 2nd ed.

Paperback. Condition: New. 2nd ed.

Paperback. Condition: new. Paperback. WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you'll learn how to: - MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities.- MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience.- MOBILIZE YOUR TEAM: Build and align a winning marketing team.- MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions.By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you'll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It's a leadership book for marketers, using the latest research on what works--and what doesn't--in marketing's digital age.BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: New.

Condition: As New. Unread book in perfect condition.

Hardcover. Condition: Brand New. 210 pages. 9.00x6.00x9.00 inches. In Stock.

Hardcover. Condition: Brand New. 256 pages. 9.01x6.00x1.12 inches. In Stock.

Condition: New. Idioma/Language: Español. Concluye la controvertida etapa de Steve Englehart en la serie de La Primera Familia. Los 4 Fantásticos se enfrentan a Gravitón, Kang y Los Cuatro Terribles y muchos más, hasta una sorprendente aventura en el reino de los sueños, donde los mayores enemigos del equipo. . . ¡son ellos mismos! Además, el Doctor Muerte trata de liberar el alma de su madre de las garras de Mefisto, con el Doctor Extraño a su lado. (Editorial original: Marvel Comics) *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla.…

246 x 173 mm. Condition: Sehr gut. 1. Auflage. 904 Seiten Einband: Original Leineneinband. Beiträge teilweise in englisch. Neuwertig. B16-03-05B|G54 Sprache: Deutsch Gewicht in Gramm: 1640.

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you'll learn how to:¿ MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities.¿ MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience.¿ MOBILIZE YOUR TEAM: Build and align a winning marketing team.¿ MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions.By zeroing in on the value creation zone ('V-Zone')--the all-important overlap between your company's and customers' needs--you'll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It's a leadership book for marketers, using the latest research on what works--and what doesn't--in marketing's digital age.BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.…

Paperback. Condition: new. Paperback. WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you'll learn how to: - MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities.- MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience.- MOBILIZE YOUR TEAM: Build and align a winning marketing team.- MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions.By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you'll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It's a leadership book for marketers, using the latest research on what works--and what doesn't--in marketing's digital age.BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Paperback. Condition: new. Paperback. WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you'll learn how to: - MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities.- MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience.- MOBILIZE YOUR TEAM: Build and align a winning marketing team.- MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions.By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you'll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It's a leadership book for marketers, using the latest research on what works--and what doesn't--in marketing's digital age.BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…