Vanessa Drexler (12 results)

Single Issue Magazine. Condition: Near Fine. First Edition; First Printing. Near Fine paperback magazine about 10x8 inches. Light cover edgewear. 46 pages, unmarked; UO15 OV22; 8vo 8" - 9" tall; 46 pages.

Taschenbuch. Condition: Neu. "I don't translate, I create!" | An On-line Survey on Uniformity versus Creativity in Professional Translations | Vanessa Drexler | Taschenbuch | 136 S. | Englisch | 2016 | Anchor Academic Publishing | EAN 9783954894772 | Verantwortliche Person für die EU: Bedey & Thoms Media GmbH, Björn Bedey, Hermannstal 119k, 22119 Hamburg, info[at]diplom[dot]de | Anbieter: preigu.…

Condition: New.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -'I don't translate, I create!' - This is the slogan of a translation agency called 'Sternkopf Communications' located in Flöha, Germany. The translators at this translation agency are specialized in the field of marketing and perceive creativeness their daily bread. But what does this actually mean - I don't translate, I create Undoubtedly, the translation of a text from one language into another is not an easy and straightforward process. On the contrary, the translator needs to invest much time and one or the other headache before a target text (TT) finally sounds natural, fluent, coherent and logical for the target audience. Different possible translation solutions will have to be considered, language as well as culture-related equivalents often are not easily at hand etc. Would it not be pleasant if machine translation (MT) was there to help with this process Nevertheless, as promising as this may sound, no machine or software developed so far is able to independently produce TTs meeting the standards of marketable translations, despite copious efforts to do so. This just goes to show how important the human capacity of creativity in language and text production is for the translation process. Without human creative thinking, TTs would, in fact, truly only read like translations, i.e. mechanical reproductions of the source text (ST) in a different code, rather than natural texts in their own right. Good translations, however, distinguish themselves by not revealing their readership that they are 'merely' renderings of the original text. Hence, a slogan such as 'I don't translate, I create', emphasizes the effort that is put into the translation process quite well, making the customers of Sternkopf Communications instantly aware of the fact that their texts are in good hands and will eventually not read like mechanical translations but as if they were well-composed originals.Yet, despite the enormous importance of creativity in translating, computer-aided translation (CAT) tools are being used frequently by professional translators, not to replace but to support the translator in their daily business. From the 1990s onwards, using CAT tools has been becoming increasingly popular for the following reason: They are said to help translators to achieve faster turnaround times by storing completed translations in a translation memory (TM). In so doing, CAT tools enable their users to translate in a more consistent way, since they search source texts for words, phrases or sentences that have already been translated before and stored in the TM so that the translator does not need to translate this text unit again 'from scratch'.Accordingly, this paper pursues two related purposes. The first is to compare the different CAT tools in their degree of usability to gain an impression of which of these translation memory solutions is perceived to meet translators' technological requirements best. The second purpose is to identify translators' perspectives on uniformity and creativity in translations with the goal to shedding light on the question whether CAT tools generally tend to positively or negatively influence the translation process on a rather linguistic than technological basis. 136 pp. Englisch.…

Condition: New. Print on Demand pp. 136.

Condition: New. Print on Demand pp. 136.

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - 'I don't translate, I create!' - This is the slogan of a translation agency called 'Sternkopf Communications' located in Flöha, Germany. The translators at this translation agency are specialized in the field of marketing and perceive creativeness their daily bread. But what does this actually mean - I don't translate, I create Undoubtedly, the translation of a text from one language into another is not an easy and straightforward process. On the contrary, the translator needs to invest much time and one or the other headache before a target text (TT) finally sounds natural, fluent, coherent and logical for the target audience. Different possible translation solutions will have to be considered, language as well as culture-related equivalents often are not easily at hand etc. Would it not be pleasant if machine translation (MT) was there to help with this process Nevertheless, as promising as this may sound, no machine or software developed so far is able to independently produce TTs meeting the standards of marketable translations, despite copious efforts to do so. This just goes to show how important the human capacity of creativity in language and text production is for the translation process. Without human creative thinking, TTs would, in fact, truly only read like translations, i.e. mechanical reproductions of the source text (ST) in a different code, rather than natural texts in their own right. Good translations, however, distinguish themselves by not revealing their readership that they are 'merely' renderings of the original text. Hence, a slogan such as 'I don't translate, I create', emphasizes the effort that is put into the translation process quite well, making the customers of Sternkopf Communications instantly aware of the fact that their texts are in good hands and will eventually not read like mechanical translations but as if they were well-composed originals.Yet, despite the enormous importance of creativity in translating, computer-aided translation (CAT) tools are being used frequently by professional translators, not to replace but to support the translator in their daily business. From the 1990s onwards, using CAT tools has been becoming increasingly popular for the following reason: They are said to help translators to achieve faster turnaround times by storing completed translations in a translation memory (TM). In so doing, CAT tools enable their users to translate in a more consistent way, since they search source texts for words, phrases or sentences that have already been translated before and stored in the TM so that the translator does not need to translate this text unit again 'from scratch'.Accordingly, this paper pursues two related purposes. The first is to compare the different CAT tools in their degree of usability to gain an impression of which of these translation memory solutions is perceived to meet translators' technological requirements best. The second purpose is to identify translators' perspectives on uniformity and creativity in translations with the goal to shedding light on the question whether CAT tools generally tend to positively or negatively influence the translation process on a rather linguistic than technological basis.…

Condition: New. PRINT ON DEMAND pp. 136.

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. I don t translate, I create! - This is the slogan of a translation agency called Sternkopf Communications located in Floeha, Germany. The translators at this translation agency are specialized in the field of marketing and perceive creativeness their dai.…

Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -¿I don¿t translate, I create!¿ ¿ This is the slogan of a translation agency called ¿Sternkopf Communications¿ located in Flöha, Germany. The translators at this translation agency are specialized in the field of marketing and perceive creativeness their daily bread. But what does this actually mean ¿ I don¿t translate, I create Undoubtedly, the translation of a text from one language into another is not an easy and straightforward process. On the contrary, the translator needs to invest much time and one or the other headache before a target text (TT) finally sounds natural, fluent, coherent and logical for the target audience. Different possible translation solutions will have to be considered, language as well as culture-related equivalents often are not easily at hand etc. Would it not be pleasant if machine translation (MT) was there to help with this process Yet, despite the enormous importance of creativity in translating, computer-aided translation (CAT) tools are being used frequently by professional translators, not to replace but to support the translator in their daily business. CAT tools enable their users to translate in a more consistent way, since they search source texts for words, phrases or sentences that have already been translated before and stored in the TM so that the translator does not need to translate this text unit again ¿from scratch¿.Considering that this process brings about what could be called ¿semi-mechanical¿ TTs, the use of CAT tools seems to stand in stark contrast to the importance of creativity mentioned above. Thus, the question arises whether CAT tools influence the creative energy of translators and, if this is the case, whether translators regard this influence as rather positive or negative. In this context, it is also important to consider which fields of expertise generally demand a high degree of uniformity/consistency in translations and which subject fields generally allow for a high degree of creative freedom.Accordingly, this paper pursues two related purposes. The first is to compare five CAT tools in their degree of usability. The second purpose is to identify translators¿ perspectives on uniformity and creativity in translations with the goal to shedding light on the question whether CAT tools generally tend to positively or negatively influence the translation process on a rather linguistic than technological basis.Diplomica Verlag, Hermannstal 119k, 22119 Hamburg 136 pp. Englisch.…

PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.