Vanitha Swaminathan (58 results)

Paperback. Condition: Good.

Condition: good. Used - Good: All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May include From the library of labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media. Any access codes or passwords originally included with the book may be expired, used or no longer valid. Image is stock photo and cover art edition may be different than pictured. Hatam, Holly (illustrator).…

Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Hatam, Holly (illustrator).

Hardcover. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Hatam, Holly (illustrator).

Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Hatam, Holly (illustrator).

Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Hatam, Holly (illustrator).

Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Hatam, Holly (illustrator).

Paperback. Condition: Good.

Condition: good. Paperback Book.

Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condition: New. Hatam, Holly (illustrator).

Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books. Hatam, Holly (illustrator).

Hardback. Condition: New. Hatam, Holly (illustrator).

Condition: As New. Unread book in perfect condition. Hatam, Holly (illustrator).

Hardback. Condition: Good. The rapid changes in technology and the rise of AI have heralded the introduction of a new era, which we refer to as the era of hyper-digitalization. This shift has significant impacts on how organizations and enterprises carry out critical functions across various areas, including marketing, information technology, human resources, and others.   We are witnessing the transformation of the marketing function, with many traditional roles of marketers being replaced by new roles that depend heavily on cross-functional coordination with multiple areas. These changes could be far-reaching and have already dramatically impacted how to organize many tasks within organizations.  Against this backdrop, this book offers modern marketers and technologists a guide on navigating the many changes occurring in organizations. Any senior executive can leverage many of the concepts presented in this book and be able to handle the sweeping changes taking place in the age of AI. This book introduces a new framework with six pillars of modern marketing strategy in the age of hyper-digitalization ? purpose, phygital experiences, platform, participation, personalization, and partnerships. Each pillar has its own chapter, which provides specific guidance for managers on how to implement it. The chapters also demonstrate how each pillar can influence key outcomes like attention and engagement.  In the context of hyper-digitalization and AI, the six-pillar framework will help managers navigate current developments and implement changes that any enterprise is faced with. It will offer senior marketing strategists and students a framework for strategic thinking that prepares them for the workplace of tomorrow. The framework is supported by numerous case studies and examples (from both the United States and other parts of the world) that demonstrate how these concepts are applied in real-world situations. The book incorporates insights from scholarly research on these topics to provide evidence-based guidance for managers and executives.  You can request access to a sample syllabus here: sn.pub/lecturer-material. …

Hardback. Condition: Good. The rapid changes in technology and the rise of AI have heralded the introduction of a new era, which we refer to as the era of hyper-digitalization. This shift has significant impacts on how organizations and enterprises carry out critical functions across various areas, including marketing, information technology, human resources, and others.   We are witnessing the transformation of the marketing function, with many traditional roles of marketers being replaced by new roles that depend heavily on cross-functional coordination with multiple areas. These changes could be far-reaching and have already dramatically impacted how to organize many tasks within organizations.  Against this backdrop, this book offers modern marketers and technologists a guide on navigating the many changes occurring in organizations. Any senior executive can leverage many of the concepts presented in this book and be able to handle the sweeping changes taking place in the age of AI. This book introduces a new framework with six pillars of modern marketing strategy in the age of hyper-digitalization ? purpose, phygital experiences, platform, participation, personalization, and partnerships. Each pillar has its own chapter, which provides specific guidance for managers on how to implement it. The chapters also demonstrate how each pillar can influence key outcomes like attention and engagement.  In the context of hyper-digitalization and AI, the six-pillar framework will help managers navigate current developments and implement changes that any enterprise is faced with. It will offer senior marketing strategists and students a framework for strategic thinking that prepares them for the workplace of tomorrow. The framework is supported by numerous case studies and examples (from both the United States and other parts of the world) that demonstrate how these concepts are applied in real-world situations. The book incorporates insights from scholarly research on these topics to provide evidence-based guidance for managers and executives.  You can request access to a sample syllabus here: sn.pub/lecturer-material. …

Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Condition: Acceptable. Readable, but has significant damage / tears. Has a remainder mark. hardcover Used - Acceptable 2025.

Hardcover. Condition: New. Hatam, Holly (illustrator).

Condition: New. pp. 40. Hatam, Holly (illustrator).

Condition: New. pp. 40. Hatam, Holly (illustrator).

Paperback. Condition: Good. Book in Good condition.

paperback. Condition: Very Good. Paperback--NO CD,DVD,ACCESS CODE--cover shows slight wear otherwise excellent condition.

Paperback. Condition: Very Good. Book in Very Good condition.

Soft cover. Condition: New. ISBN:9789353946135,Territorial restriction maybe printed on the book. This is an Int'l edition, ISBN and cover may differ from US edition, Contents same as US edition.

hardcover. Condition: Very Good. Cover slightly soiled. Cover and edges may have some wear.

hardcover. Condition: Good. Damage to spine. Cover and edges may have some wear. Good reading copy.

Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.…

Condition: New. pp. 40. Hatam, Holly (illustrator).

Condition: New. Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability.