Vargo Stephen (99 results)
- Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Contact seller5-star sellerCondition: Used - Very good
US$ 11.98
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Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Good
US$ 6.50
US$ 6.70 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
Contact seller5-star sellerCondition: Used - Good
US$ 14.56
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Softcover
Seller: suffolkbooks, center moriches, NY, U.S.A.suffolkbooks
Contact seller5-star sellerCondition: Used - Very good
US$ 18.00
US$ 3.99 shippingShips within U.S.A.Quantity: 3 available
paperback. Condition: Very Good. Fast Shipping - Safe and Secure 7 days a week.
Service in the Ai Era : Science, Logic, and Architecture Perspectives
Spohrer, Jim; Maglio, Paul P.; Vargo, Stephen L.; Warg, Markus
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
US$ 20.11
US$ 2.64 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
Service in the AI Era: Science, Logic, and Architecture Perspectives
Spohrer, Jim; Maglio, Paul P.; Vargo, Stephen L.; Warg, Markus
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
Contact seller4-star sellerCondition: New
US$ 25.00
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Condition: New.
Service in the Ai Era : Science, Logic, and Architecture Perspectives
Spohrer, Jim; Maglio, Paul P.; Vargo, Stephen L.; Warg, Markus
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
US$ 22.51
US$ 2.64 shippingShips within U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
Language: English
Published by UK, Emerald Group Publishing Limited 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
- Hardcover
- First Edition
Seller: Antiquariat Thomas Haker GmbH & Co. KG, Berlin, GermanyAntiquariat Thomas Haker GmbH & Co. KG
Contact seller5-star sellerCondition: Used - Very good
US$ 19.26
US$ 23.14 shippingShips from Germany to U.S.A.Quantity: 1 available
Hardcover. Condition: Gut. 1st ed. 252 S. Ex.-Libr., Good condition. Sprache: Englisch Gewicht in Gramm: 690.
Service in the AI Era Science, Logic, and Architecture Perspectives
Spohrer, Jim/ Maglio, Paul P./ Vargo, Stephen L./ Warg, Markus
- Softcover
Seller: Revaluation Books, Exeter, , United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
US$ 31.08
US$ 13.41 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Paperback. Condition: Brand New. 165 pages. 9.00x6.00x0.35 inches. In Stock.
Service in the AI Era: Science, Logic, and Architecture Perspectives
Spohrer, Jim; Maglio, Paul P.; Vargo, Stephen L.; Warg, Markus
- Softcover
Seller: Majestic Books, Hounslow, , United KingdomMajestic Books
Contact seller4-star sellerCondition: New
US$ 36.79
US$ 8.71 shippingShips from United Kingdom to U.S.A.Quantity: 3 available
Condition: New.
Service in the Ai Era : Science, Logic, and Architecture Perspectives
Spohrer, Jim; Maglio, Paul P.; Vargo, Stephen L.; Warg, Markus
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
US$ 29.90
US$ 20.11 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
Service in the Ai Era : Science, Logic, and Architecture Perspectives
Spohrer, Jim; Maglio, Paul P.; Vargo, Stephen L.; Warg, Markus
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
US$ 30.31
US$ 20.11 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New.
Service in the AI Era: Science, Logic, and Architecture Perspectives
Spohrer, Jim; Maglio, Paul P.; Vargo, Stephen L.; Warg, Markus
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
Contact seller4-star sellerCondition: New
US$ 45.54
US$ 3.99 shippingShips within U.S.A.Quantity: 3 available
Condition: New.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
US$ 47.46
US$ 2.64 shippingShips within U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
Service in the AI Era: Science, Logic, and Architecture Perspectives
Spohrer, Jim; Maglio, Paul P.; Vargo, Stephen L.; Warg, Markus
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
US$ 35.61
US$ 16.06 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New. In.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
US$ 50.33
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Condition: New.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
US$ 46.79
US$ 20.11 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New.
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
Contact seller4-star sellerCondition: New
US$ 65.39
US$ 3.99 shippingShips within U.S.A.Quantity: 4 available
Condition: New. pp. 248 Index.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
US$ 51.65
US$ 20.11 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
Robert F. Lusch; Stephen L. Vargo; Ruth N. Bolton (foreword); Frederick E. Webster (foreword)
- Hardcover
- First Edition
Seller: killarneybooks, Inagh, CLARE, Irelandkillarneybooks
Contact seller5-star sellerCondition: Used - Very good
US$ 35.17
US$ 40.32 shippingShips from Ireland to U.S.A.Quantity: 1 available
Hardcover. Condition: Very Good. 1st Edition. Oversized hardcover, x + 449 pages, NOT ex-library. Printed in the USA. Shipping weight over 1kg. One partially faded stamp on side page edges externally. Else clean, untanned, with unmarked text. Boards show uneven sunning. Issued without a dust jacket.
- Softcover
Seller: Revaluation Books, Exeter, , United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
US$ 72.41
US$ 13.41 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Paperback. Condition: Brand New. 225 pages. 9.50x6.75x0.75 inches. In Stock.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
US$ 93.72
US$ 2.64 shippingShips within U.S.A.Quantity: 10 available
Condition: New.
Language: English
Published by Emerald Publishing Limited 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
Contact seller5-star sellerCondition: New
US$ 67.94
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Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
US$ 92.20
US$ 20.11 shippingShips from United Kingdom to U.S.A.Quantity: 10 available
Condition: New.
Language: English
Published by Emerald Publishing Limited, GB 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
- Hardcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
Contact seller5-star sellerCondition: New
US$ 136.86
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Hardback. Condition: New. In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic…." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
Language: English
Published by Emerald Publishing Limited, Bingley 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
- Hardcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contact seller5-star sellerCondition: New
US$ 140.51
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Hardcover. Condition: new. Hardcover. In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant… (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume. This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Softcover
Seller: Buchpark, Trebbin, , GermanyBuchpark
Contact seller5-star sellerCondition: Used - Fine
US$ 21.42
US$ 121.51 shippingShips from Germany to U.S.A.Quantity: 1 available
Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-l…ed model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
Language: English
Published by Emerald Publishing Limited 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.Romtrade Corp.
Contact seller5-star sellerCondition: New
US$ 85.57
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Language: English
Published by Emerald Publishing Limited 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
Contact seller5-star sellerCondition: New
US$ 85.57
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Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
US$ 75.19
US$ 71.99 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-l…ed model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
