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Marketing Channel Decision-making and Management (4th Edition) (Newly compiled 21st Century Marketing Series Textbook; National Planning Textbook for General Higher Education in the 11th Five-Year Plan(Chinese Edition)
ISBN 10: 7300308767 ISBN 13: 9787300308760
Language: English
US$ 76.47
Convert currencyUS$ 18.00 shipping from China to U.S.A.Quantity: 3 available
Add to basketpaperback. Condition: New. Paperback.Pub Date:2022-08 Pages:296 Language:Chinese Publisher:China Renmin University Press This book explains marketing theory based on local marketing channel practice and constructs a systematic marketing channel knowledge system. Starting from the introduction of the concept of marketing channel. clarifying the correct marketing channel concept. and comprehensively analyzing the marketing channel strategy and management of enterprises. The 4th edition has been substantially updated. exp.
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US$ 77.75
Convert currencyUS$ 18.00 shipping from China to U.S.A.Quantity: 5 available
Add to basketpaperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2015-9-1 Pages: 301 Publisher: China Renmin University Press book is divided into four parts: What is a marketing channel? How to develop marketing channel strategy? How to manage marketing channels? Marketing channels and new problems. Deep three part. based on the channel to solve the problem. based on the fourth part of the marketing channel theory and practice frontier. Contents: What is the first article marketing channels defined in Chapter 1. the d.
