Language: English
Published by Four Dolphins Press (edition First Edition), 2012
ISBN 10: 146753868X ISBN 13: 9781467538688
Seller: BooksRun, Philadelphia, PA, U.S.A.
First Edition
Hardcover. Condition: Fair. Angela Glenn (illustrator). First Edition. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Condition: Very Good. Angela Glenn (illustrator). Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Hardcover. Condition: Very Good. Angela Glenn (illustrator). Signed. Signed by author!.
Hardcover. Condition: New. First Edition. PHOTO AND VIDEO OF PAGES TAKEN TO SHOW CONDITION PRIOR TO SHIPPING; . Alternative cover. Photos emailed upon request. PHOTOS EMAILED FOR MORE SPECIFICS WHEN REQUESTED; Book. Book.
Language: English
Published by Penguin Books, New York, NY, 1947
Seller: Lazy S Books, Austin, TX, U.S.A.
First Edition
Soft cover. Condition: Good - Very Good. No Jacket. First Thus. A 1st print (stated) from the mid 1940s of a collection of western stories from the 1910s through the 1940s. Penguin 654. Contents include The Man From Cherrycow (Dane Coolidge), The Caballero's Way (O Henry), Pecos Bill and the Willful Coyote (William C White), Gonzaleze Again, or The Bravo's Stratagem (Charles W Webber), The Ghost of Billy the Kid (Edwin Corle), The Marshall of Broken Lance (Frank Gruber), Guns Against the Law Badge (Will Ermine), The Drifting Kid Moves On (Harry Sinclair Drago, Shotguns Ain't Particular (E B Mann), The Seeing Eye (Will James) and How Santa Claus Came to Simpson's Bar (Bret Harte). Light edge wear. Crease along the top edge of the front cover. Light browning to the pages. A good to very good copy.
Language: English
Published by Four Dolphins Press, Los Angeles, California, 2012
ISBN 10: 146753868X ISBN 13: 9781467538688
Seller: Oddball Books, Burbank, CA, U.S.A.
First Edition Signed
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Angela Glenn (illustrator). 1st Edition. The book is signed by harry Webber along with a doodle of a light bulb in pen on the first page. The book has some minor surface wear. Signed by Author(s).
Language: English
Published by Penguin Books, New York, NY, 1947
Seller: Lazy S Books, Austin, TX, U.S.A.
First Edition
Soft cover. Condition: Very Good. No Jacket. First Thus. A 1st print (stated) from the mid 1940s of a collection of western stories from the 1910s through the 1940s. Penguin 654. Contents include The Man From Cherrycow (Dane Coolidge), The Caballero's Way (O Henry), Pecos Bill and the Willful Coyote (William C White), Gonzaleze Again, or The Bravo's Stratagem (Charles W Webber), The Ghost of Billy the Kid (Edwin Corle), The Marshall of Broken Lance (Frank Gruber), Guns Against the Law Badge (Will Ermine), The Drifting Kid Moves On (Harry Sinclair Drago, Shotguns Ain't Particular (E B Mann), The Seeing Eye (Will James) and How Santa Claus Came to Simpson's Bar (Bret Harte). Light edge wear. Small scrape at the top of the back cover. The laminate is starting to peel at the top and bottom of the spine. Spine lean. Light browning to the pages. A very good copy.
Published by Warner Brothers, 1980
Seller: AcornBooksNH, New Harbor, ME, U.S.A.
Soft cover. Condition: VG+. A VGF of better 2-page screening program. Screening programs were distributed to attendees of special, often pre-release screenings and contain film credits as well as assorted other information. They can often be harder to find than other paper from the same film. Book.
Published by Warner Brothers, 1980
Seller: AcornBooksNH, New Harbor, ME, U.S.A.
Soft cover. Condition: VG+. A VGF of better 2-page screening program. Screening programs were distributed to attendees of special, often pre-release screenings and contain film credits as well as assorted other information. They can often be harder to find than other paper from the same film. Book.
Published by Studio Distribution Services 2004-02-03 00:00:00, 2004
ISBN 10: 6304696558 ISBN 13: 9786304696552
Seller: R Bookmark, Youngtown, AZ, U.S.A.
DVD. Condition: Used - Good.
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
US$ 25.67
Quantity: 15 available
Add to basketPAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: English
Published by Hardpress Publishing, 2013
ISBN 10: 1314526456 ISBN 13: 9781314526455
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
US$ 32.03
Quantity: Over 20 available
Add to basketPaperback. Condition: New.
Language: English
Published by Hardpress Publishing, 2013
ISBN 10: 1314526456 ISBN 13: 9781314526455
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
US$ 26.68
Quantity: 15 available
Add to basketPAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
US$ 30.59
Quantity: 15 available
Add to basketPAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
US$ 32.55
Quantity: 15 available
Add to basketHRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Hardback or Cased Book. Condition: New. Divide and Conquer: Target Your Customers Through Market Segmentation. Book.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Published by popular publications
Seller: GRAHAM HOLROYD, BOOKS, Webster, NY, U.S.A.
Magazine / Periodical
very good creases.
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Seller: Ria Christie Collections, Uxbridge, United Kingdom
US$ 27.88
Quantity: Over 20 available
Add to basketCondition: New. In.
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
Condition: new.
Language: English
Published by John Wiley & Sons Inc, New York, 1998
ISBN 10: 0471176338 ISBN 13: 9780471176336
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
First Edition
Hardcover. Condition: new. Hardcover. "Creativity in marketing communications is one of the most potent ways for companies to increase their productivity. This book contains case after case, which demonstrates the leveraging power of innovative thinking in advertising today." -Joseph E. DeDeo Chairman of Latin America,Young & Rubicam, Inc. The days of expensive network television rollouts of new advertising campaigns are over. Targeted, niche-driven selective marketing is less expensive, more profitable, and far more sensible in today's thriving culture of special-interest media. Here's your chance to learn all about this revolutionary new marketing strategy. Written by the advertising genius behind some of the most unforgettable campaigns of the past 30 years, Divide and Conquer teaches you what you need to know to conduct your own successful selective-marketing campaigns. Fifteen fascinating and instructive case studies demonstrate how to identify your markets precisely, get to know them inside and out, fashion a message that they'll hear and respond to, and find the perfect media mix to deliver your message. No matter what size company you work for, in Divide and Conquer you'll learn valuable lessons about how to find your customers, reach out to them, and forge profitable, long-term relationships with them. With the advent of cable TV, the Web, and other new platforms, media have become as diverse as the increasingly fragmented markets they serve -dangerous terrain for one-size-fits-all advertising. In the 1980s, a handful of visionaries began developing an alternative designed to take advantage of today's thriving culture of special-interest media. It's called selective marketing, and unlike mass-market advertising, it doesn't tell people what they want, it asks them. Selective marketing uses sophisticated intelligence-gathering techniques to pinpoint niche markets and learn all about them. It plies everything from print, TV, and radio, to Web technology, fax response, and even performance art to capture specific markets and forge lasting relationships with them. And it helps clients find the best ways to satisfy or surpass customer expectations. In Divide and Conquer, Harry Webber reveals the secrets behind this revolutionary new marketing strategy. The advertising genius behind such memorable campaigns as "I am stuck on Band-Aid," Webber clearly and concisely lays out basic selective-marketing principles and practices. With the help of 15 selective-marketing case studies, he demonstrates that any advertiser can use his proven techniques to identify markets, create the right message for a particular market, and develop the most effective media mix to deliver that message. Fascinating and instructive success stories, the case studies provide a unique insider's look at selective marketing in action. You'll learn how selective marketing was used to restore the investment community's faith in Ford; win the alternative adult market for Dr Pepper; entice baby boomers to Kentucky Fried Chicken; and even forge an alliance between the Crips and Bloods street gangs for the Los Angeles city attorney's office. Each case study presents concise descriptions of the target market, marketing challenge, selective-marketing solution, and outcome, and concludes with a quick summary of important selective-marketing lessons learned. Throughout the book, sidebars spell out key selective-marketing principles embodied by the case at hand. The first practical guide to the revolutionary marketing strategy that threatens to make mass marketing a thing of the past, Divide and Conquer is essential reading for marketing managers, entrepreneurs, and professionals working in small businesses, midsize companies, and large corporations. A practical guide to the revolutionary new mark Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
US$ 37.46
Quantity: 15 available
Add to basketHRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Seller: Ria Christie Collections, Uxbridge, United Kingdom
US$ 31.44
Quantity: Over 20 available
Add to basketCondition: New. In.
Condition: New. pp. 232.