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Wiktor Jan W (37 results)
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Information Asymmetry in Online Advertising
Book 23 of 60: Routledge Studies in MarketingSeller: GreatBookPricesUK, Woodford Green, United Kingdom
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Information Asymmetry in Online Advertising
Book 23 of 60: Routledge Studies in MarketingLanguage: English
Published by Taylor & Francis Ltd, 2023
ISBN 10: 0367680823 ISBN 13: 9780367680824
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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US$ 66.85
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Information Asymmetry in Online Advertising
Book 23 of 60: Routledge Studies in MarketingSeller: GreatBookPricesUK, Woodford Green, United Kingdom
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Information Asymmetry in Online Advertising (Routledge Studies in Marketing)
Book 23 of 60: Routledge Studies in MarketingSeller: Ria Christie Collections, Uxbridge, United Kingdom
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Information Asymmetry in Online Advertising (Routledge Studies in Marketing)
Book 23 of 60: Routledge Studies in MarketingSeller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Add to basketPaperback. Condition: Brand New. 230 pages. 9.19x6.13x0.59 inches. In Stock.
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Condition: New. 2023. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.
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Information Asymmetry in Online Advertising
Book 23 of 60: Routledge Studies in MarketingSeller: GreatBookPricesUK, Woodford Green, United Kingdom
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Information Asymmetry in Online Advertising (Routledge Studies in Marketing) 1st Edition
Book 23 of 60: Routledge Studies in MarketingUS$ 224.08
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Information Asymmetry in Online Advertising
Book 23 of 60: Routledge Studies in MarketingSeller: GreatBookPricesUK, Woodford Green, United Kingdom
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Information Asymmetry in Online Advertising
Book 23 of 60: Routledge Studies in MarketingLanguage: English
Published by Taylor & Francis Ltd, 2021
ISBN 10: 0367652129 ISBN 13: 9780367652128
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
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Information Asymmetry in Online Advertising (Routledge Studies in Marketing)
Book 23 of 60: Routledge Studies in MarketingSeller: Ria Christie Collections, Uxbridge, United Kingdom
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Information Asymmetry in Online Advertising (Routledge Studies in Marketing)
Book 23 of 60: Routledge Studies in MarketingSeller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Add to basketHardcover. Condition: Brand New. 240 pages. 9.50x6.25x0.75 inches. In Stock.
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PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Information Asymmetry in Online Advertising
Book 23 of 60: Routledge Studies in MarketingSeller: PBShop.store UK, Fairford, GLOS, United Kingdom
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Information Asymmetry in Online Advertising
Book 23 of 60: Routledge Studies in MarketingSeller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Advertising is a company's major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and recipients. This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms, and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.The theoretical framework presented is based on issues related to online advertising, information asymmetry, and social manipulation. The book describes the ways in which these areas can be explored, and it presents the results of empirical studies. Empirical research allows for identifying companies' moral hazard strategies and their consequences - e-consumers' adverse selection. The research provides an empirical answer to the question: to what extent is advertising a transparent form of communication, and to what extent does it represent the world of manipulation Based on an interdisciplinary theoretical approach, empirical studies conducted by the authors, and theoretical and managerial implication, the book encourages its readers to find their own answers. Given the interdisciplinary nature of this work, it will be of interest to scholars and researchers within the fields of marketing, media and communication, economics, psychology, sociology, and ethics. 232 pp. Englisch.
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Jan W. Wiktor is a Full Professor of Economic Sciences in the Department of Marketing, College of Management Sciences and Quality at Cracow University of Economics (CUE). His research interests include marketing management, marketing com.
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Advertising is a company's major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and recipients. This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms, and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.The theoretical framework presented is based on issues related to online advertising, information asymmetry, and social manipulation. The book describes the ways in which these areas can be explored, and it presents the results of empirical studies. Empirical research allows for identifying companies' moral hazard strategies and their consequences - e-consumers' adverse selection. The research provides an empirical answer to the question: to what extent is advertising a transparent form of communication, and to what extent does it represent the world of manipulation Based on an interdisciplinary theoretical approach, empirical studies conducted by the authors, and theoretical and managerial implication, the book encourages its readers to find their own answers. Given the interdisciplinary nature of this work, it will be of interest to scholars and researchers within the fields of marketing, media and communication, economics, psychology, sociology, and ethics.
