Wimmers Julia (66 results)
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
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- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
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- Softcover
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- Softcover
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- Softcover
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- Softcover
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- Softcover
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- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
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- Softcover
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United KingdomPhatpocket Limited
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
- Softcover
Seller: Wegmann1855, Zwiesel, GermanyWegmann1855
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Taschenbuch. Condition: Neu. Neuware -Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich (Business Administration), course: MBA Studiengang - Strategic Corporate Management, language: English, abstract: Esprit a fash…ion and lifestyle brand founded in 1968 in San Francisco, California and its potential to become the leader in the European fashion industry is examined from an internal and external perpective, using a set of analytical and strategic tools. Beginning with general industry-related approaches and ending in adetailed competitor analysis where for example ZARA, H&M and s.Oliver are closely analyzed with a portfolio evaluation and a nine-cell matrix for example. The business process within this industrydifferentiates between retail and wholesale channels, selling various division lines mostly under heavy time and cost pressure. This is due to short fashion collection life cycles, high productvariety depending on fashion trends and styles that come and go. The high level of rivalry in the fashion market is characterizedthrough approximately 60 main competitors forming the strongest competition in the middle and premium price segment. Sustainability, POS experience worlds and celebrity collections do represent the most important commercial fashion trends, whereas from the sales channel perspective online shops are the dominating turnover contributor in the future followed by flagship and outletstores, both also having a strong growth potential.Within the Esprit corporate brand profile the three brand value competencies ¿newness and style¿, smart and international outfitter and customer focus are disclosed, which are inherited andproven within a broad range of operative measures to increase sales figures and brand awareness.However the competition is not always one step behind but often more than a step ahead, as the key performance indicators of H&M, s.Oliver, Benetton, ZARA and C&A do show up. From a financial view ZARA is in the lead in Europe with 7.07 Billion Euro, whereas H&M is very attractive for shareholders having paid a 2.17 Euro dividend per share and the Italian rival Benetton is ahead in countrypresence being represented in 120 countries.The contender Esprit dominates the fashion region ¿Central Europe¿ and is best practice in online shops. Nevertheless there is room for improvement and strategic adjustments in sales, marketing and distribution processes to matchnew business opportunities in existing markets and new markets like Poland or Russia are necessary or strictly spoken unavoidable to achieve further growth in the future in order to fulfil Esprit¿s entitlement: Europe is our fashion culture.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2009 in the subject Leadership and Human Resource Management - Employer Branding, grade: 1.0, Munich University of Applied Sciences, course: Human Resource Management, language: English, abstract: The mo…st popular measures in the field of HR Marketing like Job and Image Advertising, HR Consultants, Corporate Culture, Applicant Relationship Management and Employer Branding in particular are evaluated with the four criteria costs, company size, target function and target group. The evaluation with four different parameters results from the fact, that each company has to find out which measures fit best to support the fulfilment of its individual HR targets. As there exists no common HR Marketing strategy which serves all kinds of companies.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2010 in the subject Business economics - Information Management, grade: 1,7, University of applied sciences, Munich, course: MBA, language: English, abstract: A reference questionnaire based on the research topic of how…'to prove the market opportunities for a new, non-alcoholic fruit juice drink among younger consumers' is first described and then analyzed in detail. As a questionnaire is one of the most famous methods to gain primary data the author uses the approach to make the examination from general to detail: Within the first superficial description, the simplicity and timelessness of the regarded object of investigation 'fruit juice drink' is proven and some general questionnaire criteria with their corresponding characteristic values like standardized interview strategy, written method of data collection, university students as target group and missing indication on pre-codification are presented. The first 21 questions are clearly focused on content specification, likings of the target group and identification of prevailing interrelations between product preferences as well as buying and consuming behaviour. In contrast to the last question No. 22 which aims at collecting general personal (socio demographic) data of the respondents. The author then splits the core part of the real analysis in four sub chapters, describes and evaluates layout and structure of the questionnaire: five content parts with partly inconsistent alignment of tick boxes and response options. A detailed analysis of nearly all the questions follows then, question No. 8 for e.g. is very laborious created - the respondent has to evaluate six counter parts of attributes in order to classify her or his favourite non-alcoholic drink. Furthermore dichotomous questions are found but sadly no multiple-choice ones. Whereas in the area of scaling, the questionnaire really convinces as it has a mixture of 5% nominal, 75% ordinal and 10% ratio scaling amount of questions, leaving only 10% of unstructured, open-ended questions with no scaling.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2010 in the subject Business economics - Accounting and Taxes, grade: 2,3, University of applied sciences, Munich, course: MBA, language: English, abstract: Every single company is obliged to make a fina…ncial statement according to national law, which is the German Commercial Code (HGB) in Germany. This assignment elaborates important clauses for the domain of 'recognition and accounting principles', lodged in the HGB and then critically monitors and analyzes rules, obligations and bans, deduced from these clauses. The author therefore looks into the subject of accounting challenges in general like the actualdefinition of an asset and the right classification of individual assets: which is already detected as the first 'room for accounting flexibility' allowing firms to build up hidden reserves, something being highly criticized from supporters of the Anglo-Saxon approach. Next the major valuation principles and in particular thePrudence Principle with its four occurrences are analyzed, followed by a practical and value oriented overview of the 'past, present and future value' approach.Additionally, the author presents a scheme with the logical 'computation of acquisition costs' in order to have a valuation basis for the balance sheet. Thisaccounting cost termination is however another 'option' enabled through the legal text of255 HGB to minimize or maximize profits shown to external parties. The core part then focuses on the accounting differences of certaingroups of assets. For theoretical reasons calculation scenarios withcorresponding formulas for the depreciation methods are introduced and executed with a practical example, namely the depreciation for a ten year old machine. This simple example proves that the linear method allows the highest profit shown whereas with the declining method the lowest profit is shown. In the last chapter important aspects and challenges, as the deciding role of the correct'amount to be paid' for the subject of accounting of liabilities are analyzed.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2010 in the subject Leadership and Human Resource Management - Miscellaneous, grade: 2,0, University of applied sciences, Munich (MBA ), course: Soft Skills and Leadership Management Core Module, languag…e: English, abstract: The 'Employee Talk' forms the object of investigation where the author approaches the object from general to detail. Different kinds of occasions for, and the six most common types of employee talks: appraisal interview, delegation interview, conflict-solving interview, promotion interview and target agreement interview are superficially described. A very intensive illustration and breakdown of useful communication soft skills is made, with a special emphasis on 'relevant to-dos' and 'nice-to-knows' for critical discussions and interviews: 'Active Listening' is more than eye contact but also comprises demanding communication techniques like paraphrasing or reflecting. In order to explain the benefits of 'Questioning' the questioning funnel is presented and for the ability of 'Comprehensible Communicating' the famous four-dimensional model from Langer and Schulz von Thun is described. The stages of an employee talk preparation (divided up into three prep periods), introduction, main part, summary and termination and review are explicitly demonstrated and once again focusing on providing 'key messages' or mnemonics on how to demean oneself as a manager or disciplinarian to successfully conduct critical discussions or interviews. The results section summarizes the main achievements and statements for mutual, constructive and target orientated employee interviews and highlights a ranking of 'six communication principles especially meaningful for critical interviews'.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich, course: MBA, language: English, abstract: In this assignment the authors will look i…nto the subject of challenges and best practices in international projects. A single examination of all the various challenges in the world of global project management like multicultural communication, geographical distance or asynchronous interactions - resulting from multiple systems happening and taking place in more than one location and are requiring different technological knowledge for e.g. - is confronted to a broad presentation, examination and evaluation of best practices: namely concrete business orientated solutions like global teams, collaborative tools or global project organizations. The theoretical introductory part exposes lack of sensitivity to local cultures, the general issue of complexity which arises in lack of control, variety of regulations and rules, different time zones and also the 'treatment of the international project as a standard project' as main challenges for and reasons for failure of many international projects. All these rather impeding and logically challenging findings are visibly summarized in the 'Five Dimensions of IP' figure, concluding that there are five dimensions which will affect every project in a different manner and in different decrees of intensity. Next, there is the description and visualization of new, interesting international PM tools like the risk register, quality gates. Additionally the authors come up with general rules and advice as the agreement on binding communication rules, templates and one language for successfully working global project team. In the last part the uneven challenges and best practices couples are kind of 'married' by presenting two successful international projects: The SWAP project from the leading central European energy supply company OMV, where the superior project manager Barbara Krappinger succeeded in overcoming many cultural and geographical challenges and a major event management project from the Siemens.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich (Business Administration), course: MBA Studiengang - Strategic Corporate Management…, language: English, abstract: Esprit a fashion and lifestyle brand founded in 1968 in San Francisco, California and its potential to become the leader in the European fashion industry is examined from an internal and external perpective, using a set of analytical and strategic tools. Beginning with general industry-related approaches and ending in adetailed competitor analysis where for example ZARA, H&M and s.Oliver are closely analyzed with a portfolio evaluation and a nine-cell matrix for example. The business process within this industrydifferentiates between retail and wholesale channels, selling various division lines mostly under heavy time and cost pressure. This is due to short fashion collection life cycles, high productvariety depending on fashion trends and styles that come and go. The high level of rivalry in the fashion market is characterizedthrough approximately 60 main competitors forming the strongest competition in the middle and premium price segment. Sustainability, POS experience worlds and celebrity collections do represent the most important commercial fashion trends, whereas from the sales channel perspective online shops are the dominating turnover contributor in the future followed by flagship and outletstores, both also having a strong growth potential.Within the Esprit corporate brand profile the three brand value competencies 'newness and style', smart and international outfitter and customer focus are disclosed, which are inherited andproven within a broad range of operative measures to increase sales figures and brand awareness.However the competition is not always one step behind but often more than a step ahead, as the key performance indicators of H&M, s.Oliver, Benetton, ZARA and C&A do show up. From a financial view ZARA is in the lead in Europe with 7.07 Billion Euro, whereas H&M is very attractive for shareholders having paid a 2.17 Euro dividend per share and the Italian rival Benetton is ahead in countrypresence being represented in 120 countries.The contender Esprit dominates the fashion region 'Central Europe' and is best practice in online shops. Nevertheless there is room for improvement and strategic adjustments in sales, marketing and distribution processes to matchnew business opportunities in existing markets and new markets like Poland or Russia are necessary or strictly spoken unavoidable to achieve further growth in the future in order to fulfil Esprit's entitlement: Europe is our fashion culture.
- Softcover
Seller: Buchpark, Trebbin, GermanyBuchpark
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Condition: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Research Paper (undergraduate) from the year 2010 in the subject Business economics - Accounting and Taxes, grade: 2,3, University of applied sciences, Munich, course: MBA, language: English, abstract: Every single company is obliged to mak…e a financial statement according to national law, which is the German Commercial Code (HGB) in Germany. This assignment elaborates important clauses for the domain of ¿recognition and accounting principles¿, lodged in the HGB and then critically monitors and analyzes rules, obligations and bans, deduced from these clauses. The author therefore looks into the subject of accounting challenges in general like the actual definition of an asset and the right classification of individual assets: which is already detected as the first ¿room for accounting flexibility¿ allowing firms to build up hidden reserves, something being highly criticized from supporters of the Anglo-Saxon approach. Next the major valuation principles and in particular the Prudence Principle with its four occurrences are analyzed, followed by a practical and value oriented overview of the ¿past, present and future value¿ approach. Additionally, the author presents a scheme with the logical ¿computation of acquisition costs¿ in order to have a valuation basis for the balance sheet. This accounting cost termination is however another ¿option¿ enabled through the legal text of § 255 HGB to minimize or maximize profits shown to external parties. The core part then focuses on the accounting differences of certain groups of assets. For theoretical reasons calculation scenarios with corresponding formulas for the depreciation methods are introduced and executed with a practical example, namely the depreciation for a ten year old machine. This simple example proves that the linear method allows the highest profit shown whereas with the declining method the lowest profit is shown. In the last chapter important aspects and challenges, as the deciding role of the correct ¿amount to be paid¿ for the subject of accounting of liabilities are analyzed.
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
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Taschenbuch. Condition: Neu. Esprit - a lifestyle brand aiming to become the European leader in the fashion industry | Master Thesis (MBA Degree) | Julia Wimmers | Taschenbuch | 96 S. | Englisch | 2011 | GRIN Verlag | EAN 9783656064336 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info…[at]grin[dot]com | Anbieter: preigu.
- Softcover
Seller: Books-by-Floh, Paderborn, GermanyBooks-by-Floh
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Taschenbuch. Condition: Neu. Neuware -Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich (Business Administration), course: MBA Studiengang - Strategic Corporate Management, language: English, abstract: Esprit a fash…ion and lifestyle brand founded in 1968 in San Francisco, California and its potential to become the leader in the European fashion industry is examined from an internal and external perpective, using a set of analytical and strategic tools. Beginning with general industry-related approaches and ending in adetailed competitor analysis where for example ZARA, H&M and s.Oliver are closely analyzed with a portfolio evaluation and a nine-cell matrix for example. The business process within this industrydifferentiates between retail and wholesale channels, selling various division lines mostly under heavy time and cost pressure. This is due to short fashion collection life cycles, high productvariety depending on fashion trends and styles that come and go. The high level of rivalry in the fashion market is characterizedthrough approximately 60 main competitors forming the strongest competition in the middle and premium price segment. Sustainability, POS experience worlds and celebrity collections do represent the most important commercial fashion trends, whereas from the sales channel perspective online shops are the dominating turnover contributor in the future followed by flagship and outletstores, both also having a strong growth potential.Within the Esprit corporate brand profile the three brand value competencies ¿newness and style¿, smart and international outfitter and customer focus are disclosed, which are inherited andproven within a broad range of operative measures to increase sales figures and brand awareness.However the competition is not always one step behind but often more than a step ahead, as the key performance indicators of H&M, s.Oliver, Benetton, ZARA and C&A do show up. From a financial view ZARA is in the lead in Europe with 7.07 Billion Euro, whereas H&M is very attractive for shareholders having paid a 2.17 Euro dividend per share and the Italian rival Benetton is ahead in countrypresence being represented in 120 countries.The contender Esprit dominates the fashion region ¿Central Europe¿ and is best practice in online shops. Nevertheless there is room for improvement and strategic adjustments in sales, marketing and distribution processes to matchnew business opportunities in existing markets and new markets like Poland or Russia are necessary or strictly spoken unavoidable to achieve further growth in the future in order to fulfil Esprit¿s entitlement: Europe is our fashion culture. 96 pp. Englisch.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
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Condition: As New. Unread book in perfect condition.
- Softcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
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Paperback. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Condition: As New. Unread book in perfect condition.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Studienarbeit aus dem Jahr 2005 im Fachbereich Führung und Personal - Sonstiges, Note: 2,2, Hochschule München (Fachbereich BWL), Veranstaltung: Moderne Aspekte des Personalmanagements, Sprache: Deutsch, Abstract: Aus dem Unternehmensumfeld aber au…ch direkt durch unternehmensinternen Faktoren können Veränderungen des Aufgabenvolumens sowie Veränderungen der Anforderungen an die Mitarbeiter und folglich eine Veränderung des Nettopersonalbedarfs resultieren. Dies kann entweder zur (externen oder internen) Beschaffung als auch zur Freisetzung von Personal führen. Personalfreisetzung bedeutet die Reduzierung einer Personalüberdeckung (neg. Nettopersonalbedarf). Die am stärksten auftretende Ausprägung der Personalfreisetzung ist die Kündigung. Im Folgenden soll ein Überblick über die wichtigsten Vorraussetzungen, Arten, Formen und Prüfungsschritte bei Kündigungen gegeben werden.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2, Hochschule München (BWL), Veranstaltung: Personalmarketing, 10 Quellen im Literaturverzeichnis, Sprache: Deutsch,… Anmerkungen: Sämtliche HSM-Instrumente und -Wirkungsweisen bzw. Vor/Nachteile aufgelistet sowie abschließende Evaluation hinsichtliche der Unternehmensgrößen und Case Study. , Abstract: In vielen Großunternehmen ist die Suche nach geeignetem Führungsnachwuchs längst nicht mehr eine Verwaltungsangelegenheit sondern wird als systematisches Personalmanagement betrieben. Folglich resultiert die Forderung nach verstärkter Kontaktaufnahme und Kommunikation mit Hochschulen aus der Tatsache, dass hochqualifizierte Absolventen aber auch schon Studierende der Managementnachwuchs der Zukunft sind. Das Zauberwort Hochschulmarketing auch College oder Campus Recruitment genannt, ist der umfassende Begriff der alle Maßnahmen und Vorgehensweisen beinhaltet, die dazu beitragen ein Unternehmen bei zukünftigen Mitarbeitern und Mitarbeiterinnen bekannt zu machen Hochschulmarketing wird als Teil des Personalmarketings sowie der Personalwerbung angesehen und ergänzt zudem die Wege der externen Personalbeschaffung. Erfolgreiches Hochschulmarketing bedeutet also aufgrund der richtigen Auswahl an Marketinginstrumenten und Aktionen einen Bewerber-Pool von Praktikanten bzw. Nachwuchsführungskräften ausgewählter Hochschulen aufzubauen.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Diplomarbeit aus dem Jahr 2006 im Fachbereich BWL - Allgemeines, Note: 1,75, Hochschule München (Fachbereich Betriebswirtschaftslehre), 85 Quellen im Literaturverzeichnis, Sprache: Deutsch, Anmerkungen: Diplomarbeit zum Thema Personalmarketing, wob…ei zwei Autoren das Thema innerhalb einer Doppeldiplomarbeit bearbeiteten, aufgrund der umfangreichen empirischen Studie in der süddeutschen Hochschullandschaft. , Abstract: Die Globalisierung der Märkte, in Verbindung mit der Entwicklung neuer wirtschaftlicher und technischer Rahmenbedingungen, hat die Arbeit und den Arbeitsmarkt verändert. Eine Folge dieser Veränderung ist die Spaltung des Arbeitsmarktes. Einer Arbeitslosenzahl von über vier Millionen in Deutschland steht ein großer Mangel an hochqualifizierten Fach- und Führungskräften gegenüber. Um sich im Wettbewerb zu behaupten und diesem Fach- und Führungskräftemangel entgegen zu wirken, ist es bereits im Vorfeld für Unternehmen unerlässlich, diese Entwicklungen zu erkennen und durch ein effektives Personalmarketing gegenzusteuern. Für Unternehmen stellt sich damit die Aufgabe, Personalmarketing-Konzepte zu entwickeln, um das Unternehmen als Arbeitgeber attraktiv zu machen, so dass qualifizierte Mitarbeiter gewonnen und langfristig an das Unternehmen gebunden werden können. Dafür sind kontinuierliche Personalmarketingaktivitäten mit langfristiger Zielsetzung erforderlich, da es auch in Deutschland immer schwieriger wird, qualifizierte Mitarbeiter zu gewinnen. Die Aktivitäten der Unternehmen, sich untereinander qualifizierte Mitarbeiter abzuwerben, haben eine verstärkte Intensität erfahren. The war for talents hat begonnen. Die Unternehmen stehen somit vor der Herausforderung, sich am Arbeitsmarkt so zu positionieren, dass sie die schrumpfende Anzahl geeigneter Bewerber gezielt ansprechen. Eine weitere Entwicklung auf dem Arbeitsmarkt sind die veränderten Ansprüche und Erwartungen der Arbeitnehmer an einen Arbeitgeber. Personalmarketing bedeutet demnach in der Praxis das konsequentes Umsetzen des Marketinggedankens im Personalbereich. Das Unternehmen inklusive Arbeitsplatz (Produkt) muss an gegenwärtige und zukünftige Mitarbeiter (Kunden) verkauft werden, wobei die Unternehmenskultur (Produkteigenschaft) eine entscheidende Rolle spielt.
- Softcover
Seller: Buchpark, Trebbin, GermanyBuchpark
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Condition: Gut. Zustand: Gut | Sprache: Deutsch | Produktart: Bücher | Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Hochschule München (BWL), Veranstaltung: Personalmarketing, Sprache: Deutsch, Abstract: In vielen Großunternehmen ist die Suche nach geeignetem Führungsnachw…uchs längst nicht mehr eine Verwaltungsangelegenheit sondern wird als systematisches Personalmanagement betrieben. Folglich resultiert die Forderung nach verstärkter Kontaktaufnahme und Kommunikation mit Hochschulen aus der Tatsache, dass hochqualifizierte Absolventen aber auch schon Studierende der Managementnachwuchs der Zukunft sind. Das Zauberwort Hochschulmarketing auch College oder Campus Recruitment genannt, ist der umfassende Begriff der alle Maßnahmen und Vorgehensweisen beinhaltet, die dazu beitragen ein Unternehmen bei zukünftigen Mitarbeitern und Mitarbeiterinnen bekannt zu machen Hochschulmarketing wird als Teil des Personalmarketings sowie der Personalwerbung angesehen und ergänzt zudem die Wege der externen Personalbeschaffung. Erfolgreiches Hochschulmarketing bedeutet also aufgrund der richtigen Auswahl an Marketinginstrumenten und Aktionen einen Bewerber-Pool von Praktikanten bzw. Nachwuchsführungskräften ausgewählter Hochschulen aufzubauen.
- Softcover
Seller: Buchpark, Trebbin, GermanyBuchpark
Contact seller5-star sellerCondition: Used
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Condition: Hervorragend. Zustand: Hervorragend | Sprache: Deutsch | Produktart: Bücher | Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Hochschule München (BWL), Veranstaltung: Personalmarketing, Sprache: Deutsch, Abstract: In vielen Großunternehmen ist die Suche nach geeign…etem Führungsnachwuchs längst nicht mehr eine Verwaltungsangelegenheit sondern wird als systematisches Personalmanagement betrieben. Folglich resultiert die Forderung nach verstärkter Kontaktaufnahme und Kommunikation mit Hochschulen aus der Tatsache, dass hochqualifizierte Absolventen aber auch schon Studierende der Managementnachwuchs der Zukunft sind. Das Zauberwort Hochschulmarketing auch College oder Campus Recruitment genannt, ist der umfassende Begriff der alle Maßnahmen und Vorgehensweisen beinhaltet, die dazu beitragen ein Unternehmen bei zukünftigen Mitarbeitern und Mitarbeiterinnen bekannt zu machen Hochschulmarketing wird als Teil des Personalmarketings sowie der Personalwerbung angesehen und ergänzt zudem die Wege der externen Personalbeschaffung. Erfolgreiches Hochschulmarketing bedeutet also aufgrund der richtigen Auswahl an Marketinginstrumenten und Aktionen einen Bewerber-Pool von Praktikanten bzw. Nachwuchsführungskräften ausgewählter Hochschulen aufzubauen.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2010 in the subject Business economics - Information Management, grade: 1,7, University of applied sciences, Munich, course: MBA, language: English, abstract: A reference questionnaire based on the resear…ch topic of how 'to prove the market opportunities for a new, non-alcoholic fruit juice drink among younger consumers' is first described and then analyzed in detail. As a questionnaire is one of the most famous methods to gain primary data the author uses the approach to make the examination from general to detail: Within the first superficial description, the simplicity and timelessness of the regarded object of investigation 'fruit juice drink' is proven and some general questionnaire criteria with their corresponding characteristic values like standardized interview strategy, written method of data collection, university students as target group and missing indication on pre-codification are presented. The first 21 questions are clearly focused on content specification, likings of the target group and identification of prevailing interrelations between product preferences as well as buying and consuming behaviour. In contrast to the last question No. 22 which aims at collecting general personal (socio demographic) data of the respondents. The author then splits the core part of the real analysis in four sub chapters, describes and evaluates layout and structure of the questionnaire: five content parts with partly inconsistent alignment of tick boxes and response options. A detailed analysis of nearly all the questions follows then, question No. 8 for e.g. is very laborious created - the respondent has to evaluate six counter parts of attributes in order to classify her or his favourite non-alcoholic drink. Furthermore dichotomous questions are found but sadly no multiple-choice ones. Whereas in the area of scaling, the questionnaire really convinces as it has a mixture of 5% nominal, 75% ordinal and 10% ratio scaling amount of questions, leaving only 10% of unstructured, open-ended questions with no scaling. 28 pp. Englisch.
