Xu Jingjun (16 results)

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  • Language: English

    Published by VDM Verlag, 2009

    363918498X / 9783639184983

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  • Language: English

    Published by VDM Verlag, 2009

    363918498X / 9783639184983

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  • Language: English

    Published by VDM Verlag, 2009

    363918498X / 9783639184983

    • Softcover

    Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections

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  • Language: English

    Published by VDM Verlag 2009-07-31, 2009

    363918498X / 9783639184983

    • Softcover

    Seller: Chiron Media, Wallingford, United KingdomChiron Media

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  • Language: English

    Published by VDM Verlag, 2009

    363918498X / 9783639184983

    • Softcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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  • Language: English

    Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2009

    363918498X / 9783639184983

    • Softcover

    Seller: Books Puddle, New York, NY, U.S.A.Books Puddle

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    Condition: New. pp. 138.

  • Language: English

    Published by VDM Verlag Dr. Müller, 2009

    363918498X / 9783639184983

    • Softcover

    Seller: preigu, Osnabrück, Germanypreigu

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    Taschenbuch. Condition: Neu. Mobile Commerce | Personalized Mobile Advertising Application Using Bayesian Networks | Xu Jingjun | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2009 | VDM Verlag Dr. Müller | EAN 9783639184983 | Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, 66111 Saarbrücken, info[at]akademikerverlag[dot]de | Anbieter: preigu.

  • Language: English

    Published by VDM Verlag, 2009

    363918498X / 9783639184983

    • Softcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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  • Language: English

    Published by VDM Verlag, 2009

    363918498X / 9783639184983

    • Softcover

    Seller: Mispah books, Redhill, SURRE, United KingdomMispah books

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  • Language: English

    Published by VDM Verlag, 2009

    363918498X / 9783639184983

    • Softcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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  • Language: English

    Published by VDM Verlag, 2009

    363918498X / 9783639184983

    • Softcover
    • Print on Demand

    Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK

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    PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Language: English

    Published by VDM Verlag Dr. Müller, 2009

    363918498X / 9783639184983

    • Softcover
    • Print on Demand

    Seller: moluna, Greven, Germanymoluna

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    Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: XU JingjunJingjun XU, PhD student, Management Information Systems, University of British Columbia, Vancouver, Canada, with over 10 publications in areas of mobile commerce and electronic commerce. Shaoyi LIAO, Associate Professor of.

  • Language: English

    Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2009

    363918498X / 9783639184983

    • Softcover
    • Print on Demand

    Seller: Majestic Books, Hounslow, United KingdomMajestic Books

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    Condition: New

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    Condition: New. Print on Demand pp. 138 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.

  • Language: English

    Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2009

    363918498X / 9783639184983

    • Softcover
    • Print on Demand

    Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios

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    Condition: New. PRINT ON DEMAND pp. 138.

  • Language: English

    Published by VDM Verlag Dr. Müller, 2009

    363918498X / 9783639184983

    • Softcover
    • Print on Demand

    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Advances in wireless technology increase the number of mobile device users and give pace to the rapid development of mobile commerce conducted with these devices. Empowered by the Web s interactive and quick-response capabilities, one-to-one mobile marketing is a very promising direct marketing channel. However, the success of mobile commerce largely depends on whether personalization can be utilized to deliver highly personalized and context sensitive information to mobile clients. To realize the personalization function in mobile advertising, Bayesian Network-based user-modeling technique is adopted. We propose that context, content, and user preferences are the important components that can be utilized to achieve personalization effect in mobile advertising application. The collected data of user information from the empirical study is used as prior probabilities for the Bayesian network. The personalized Bayesian Network-based prototype consists of a user model, a context model, a content component and a matching engine to deliver more relevant advertisements to customers through mobile devices.

  • Language: English

    Published by VDM Verlag, 2009

    363918498X / 9783639184983

    • Softcover
    • Print on Demand

    Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US

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    PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.