Yanru Chen (43 results)

PF. Condition: New.

Condition: New. pp. 250.

Hardcover. Condition: Brand New. 250 pages. 9.50x6.25x0.75 inches. In Stock.

Condition: New.

Condition: New.

Paperback. Condition: Brand New. reprint edition. 239 pages. 9.25x6.10x0.57 inches. In Stock.

Taschenbuch. Condition: Neu. Neuware -This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 252 pp. Englisch.

Paperback. Condition: new. Paperback. This book offers a novel approach to innovations in theories of communication and social development. It proposes that "the man is the message". It argues that communication is woven into the fabric of peoples daily lives, and a scholar with a keen eye, an open heart and an inquiring mind should be able to capture the ubiquitous phenomena of communication and turn them into theoretical observations and even innovations.Although most of the propositions in this book cannot be tested empirically, at least for now, owing to the limitations inherent in current research methods, they complement the empirical studies of communication based on measurement.With due understanding that Western social sciences, including communication studies, focus on analytical thinking and the fine division of disciplines, this book takes a more synthetic approach to analyzing communication, often integrating and contextualizing its various factors and channels and categories in analysis and writing. Providing a holistic picture of communication that features the crux of the matterhow to reach and capture the heart and soul of people without any attempt to manipulate their minds, it is more humanistic than many other books on communication studies. Although much of the thinking in the book is seemingly Chinese, it nevertheless has a universal appeal. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Taschenbuch. Condition: Neu. Communication Campaigns and National Integration in China's Market Economy Era | Reviving the National Soul | Yanru Chen | Taschenbuch | ix | Englisch | 2016 | Springer Singapore | EAN 9789811012969 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish.

Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish.

Hardcover. Condition: new. Hardcover. This book offers a novel approach to innovations in theories of communication and social development. It proposes that "the man is the message". It argues that communication is woven into the fabric of peoples daily lives, and a scholar with a keen eye, an open heart and an inquiring mind should be able to capture the ubiquitous phenomena of communication and turn them into theoretical observations and even innovations.Although most of the propositions in this book cannot be tested empirically, at least for now, owing to the limitations inherent in current research methods, they complement the empirical studies of communication based on measurement.With due understanding that Western social sciences, including communication studies, focus on analytical thinking and the fine division of disciplines, this book takes a more synthetic approach to analyzing communication, often integrating and contextualizing its various factors and channels and categories in analysis and writing. Providing a holistic picture of communication that features the crux of the matterhow to reach and capture the heart and soul of people without any attempt to manipulate their minds, it is more humanistic than many other books on communication studies. Although much of the thinking in the book is seemingly Chinese, it nevertheless has a universal appeal. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Condition: New. 1st ed. 2021 edition NO-PA16APR2015-KAP.

Condition: New. 1st ed. 2021 edition NO-PA16APR2015-KAP.

Taschenbuch. Condition: Neu. Innovations in Communication Theories | The Man Is the Message | Yanru Chen | Taschenbuch | xvii | Englisch | 2022 | Springer Singapore | EAN 9789811584176 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Taschenbuch. Condition: Neu. Neuware -This book offers a novel approach to innovations in theories of communication and social development. It proposes that 'the man is the message'. It argues that communication is woven into the fabric of peopleżs daily lives, and a scholar with a keen eye, an open heart and an inquiring mind should be able to capture the ubiquitous phenomena of communication and turn them into theoretical observations and even innovations.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 224 pp. Englisch.

Buch. Condition: Neu. Neuware -This book offers a novel approach to innovations in theories of communication and social development. It proposes that 'the man is the message'. It argues that communication is woven into the fabric of peopleżs daily lives, and a scholar with a keen eye, an open heart and an inquiring mind should be able to capture the ubiquitous phenomena of communication and turn them into theoretical observations and even innovations.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 224 pp. Englisch.

Hardcover. Condition: Brand New. 204 pages. 9.25x6.00x0.75 inches. In Stock.

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book offers a novel approach to innovations in theories of communication and social development.It proposes that 'the man is the message'.It argues that communication is woven into the fabric of people's daily lives, and a scholar with a keen eye, an open heart and an inquiring mind should be able to capture the ubiquitous phenomena of communication and turn them into theoretical observations and even innovations.Although most of the propositions in this book cannot be tested empirically, at least for now, owing to the limitations inherent in current research methods, they complement the empirical studies of communication based on measurement.With due understanding that Western social sciences, including communication studies, focus on analytical thinking and the fine division of disciplines, this book takes a more synthetic approach to analyzing communication, often integrating and contextualizing its various factors and channels and categories in analysis and writing. Providing a holistic picture of communication that features the crux of the matter-how to reach and capture the heart and soul of people without any attempt to manipulate their minds, it is more humanistic than many other books on communication studies. Although much of the thinking in the book is seemingly Chinese, it nevertheless has a universal appeal.

Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book offers a novel approach to innovations in theories of communication and social development.It proposes that 'the man is the message'.It argues that communication is woven into the fabric of people's daily lives, and a scholar with a keen eye, an open heart and an inquiring mind should be able to capture the ubiquitous phenomena of communication and turn them into theoretical observations and even innovations.Although most of the propositions in this book cannot be tested empirically, at least for now, owing to the limitations inherent in current research methods, they complement the empirical studies of communication based on measurement.With due understanding that Western social sciences, including communication studies, focus on analytical thinking and the fine division of disciplines, this book takes a more synthetic approach to analyzing communication, often integrating and contextualizing its various factors and channels and categories in analysis and writing. Providing a holistic picture of communication that features the crux of the matter-how to reach and capture the heart and soul of people without any attempt to manipulate their minds, it is more humanistic than many other books on communication studies. Although much of the thinking in the book is seemingly Chinese, it nevertheless has a universal appeal.

Paperback. Condition: new. Paperback. This book offers a novel approach to innovations in theories of communication and social development. It proposes that "the man is the message". It argues that communication is woven into the fabric of peoples daily lives, and a scholar with a keen eye, an open heart and an inquiring mind should be able to capture the ubiquitous phenomena of communication and turn them into theoretical observations and even innovations.Although most of the propositions in this book cannot be tested empirically, at least for now, owing to the limitations inherent in current research methods, they complement the empirical studies of communication based on measurement.With due understanding that Western social sciences, including communication studies, focus on analytical thinking and the fine division of disciplines, this book takes a more synthetic approach to analyzing communication, often integrating and contextualizing its various factors and channels and categories in analysis and writing. Providing a holistic picture of communication that features the crux of the matterhow to reach and capture the heart and soul of people without any attempt to manipulate their minds, it is more humanistic than many other books on communication studies. Although much of the thinking in the book is seemingly Chinese, it nevertheless has a universal appeal. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Hardcover. Condition: new. Hardcover. This book offers a novel approach to innovations in theories of communication and social development. It proposes that "the man is the message". It argues that communication is woven into the fabric of peoples daily lives, and a scholar with a keen eye, an open heart and an inquiring mind should be able to capture the ubiquitous phenomena of communication and turn them into theoretical observations and even innovations.Although most of the propositions in this book cannot be tested empirically, at least for now, owing to the limitations inherent in current research methods, they complement the empirical studies of communication based on measurement.With due understanding that Western social sciences, including communication studies, focus on analytical thinking and the fine division of disciplines, this book takes a more synthetic approach to analyzing communication, often integrating and contextualizing its various factors and channels and categories in analysis and writing. Providing a holistic picture of communication that features the crux of the matterhow to reach and capture the heart and soul of people without any attempt to manipulate their minds, it is more humanistic than many other books on communication studies. Although much of the thinking in the book is seemingly Chinese, it nevertheless has a universal appeal. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Paperback. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Condition: new. Questo è un articolo print on demand.

Condition: new. Questo è un articolo print on demand.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish. 252 pp. Englisch.

Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish. 252 pp. Englisch.

Condition: New. Print on Demand pp. 250.

Condition: New. PRINT ON DEMAND pp. 250.

Buch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 252 pp. Englisch.