Language: English
Published by Academic Press 2013-10-13, 2013
ISBN 10: 0124114571 ISBN 13: 9780124114579
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Add to basketCondition: New. pp. 214 16:B&W 7.5 x 9.25 in or 235 x 191 mm Case Laminate on White w/Gloss Lam.
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Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. 214.
Language: English
Published by Elsevier Science Publishing Co Inc, 2013
ISBN 10: 0124114571 ISBN 13: 9780124114579
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Language: English
Published by Elsevier Science Publishing Co Inc, US, 2014
ISBN 10: 0124114571 ISBN 13: 9780124114579
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
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Add to basketHardback. Condition: New. The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.
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Add to basketGebunden. Condition: New. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios Explores effects of constraints .
Language: English
Published by Elsevier Science Publishing Co Inc, US, 2014
ISBN 10: 0124114571 ISBN 13: 9780124114579
Seller: Rarewaves.com UK, London, United Kingdom
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Add to basketHardback. Condition: New. The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.
Language: English
Published by Elsevier LTD Jul 2014, 2014
ISBN 10: 0124114571 ISBN 13: 9780124114579
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Buch. Condition: Neu. Neuware - The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science.
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Add to basketHardcover. Condition: Brand New. 1st edition. 224 pages. 10.00x8.00x0.50 inches. In Stock. This item is printed on demand.
Language: English
Published by Elsevier Science Publishing Co Inc, 2013
ISBN 10: 0124114571 ISBN 13: 9780124114579
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Add to basketHardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.