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Published by Oxford University Press, Oxford, 2012
ISBN 10: 0199655839 ISBN 13: 9780199655830
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Paperback. Condition: new. Paperback. The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketingoffers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholarsand practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we thinkof childhood? And how does marketing appropriate the creativity of consumers for profit? This book offers scholars, policy-makers, and practitioners a theoretical and conceptualunderstanding of how marketing works as a cultural institution and as an ideology. Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Published by Oxford University Press, 2011
ISBN 10: 0199576742 ISBN 13: 9780199576746
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ISBN 10: 0199576742 ISBN 13: 9780199576746
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Paperback. Condition: new. Paperback. The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketingoffers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholarsand practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we thinkof childhood? And how does marketing appropriate the creativity of consumers for profit? This book offers scholars, policy-makers, and practitioners a theoretical and conceptualunderstanding of how marketing works as a cultural institution and as an ideology. Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Published by Oxford University Press OUP, 2011
ISBN 10: 0199576742 ISBN 13: 9780199576746
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ISBN 10: 0199576742 ISBN 13: 9780199576746
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ISBN 10: 0199576742 ISBN 13: 9780199576746
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ISBN 10: 0199576742 ISBN 13: 9780199576746
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ISBN 10: 0199576742 ISBN 13: 9780199576746
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Published by Oxford University Press, 2011
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