9780684848679 - Total Integrated Marketing: Breaking the Bounds of the Function by Hulbert, James; Capon, Noel; Piercy, Nigel F (9 results)

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Condition: Muy bueno. : Total Integrated Marketing ofrece una guía innovadora para aumentar las ventas y los beneficios restableciendo la primacía del marketing en las organizaciones. Los autores James Hulbert, Noel Capon y Nigel Piercy argumentan que el éxito empresarial depende de que cada departamento, desde finanzas hasta recursos humanos, tenga como objetivo primordial ganar y mantener clientes.La obra propone integrar el imperativo del marketing en todas las funciones corporativas, convirtiéndolo en una prioridad para el CEO. A través de ejemplos de empresas exitosas como Intel y Toyota, el libro proporciona un marco esencial para diseñar y gestionar el cambio estratégico, permitiendo a las empresas superar a sus rivales en un mercado competitivo. EAN: 9780684848679 Tipo: Libros Categoría: Negocios y Economía Título: Total Integrated Marketing Autor: James Mac Hulbert| Noel Capon| Nigel F. Piercy Editorial: Free Press Idioma: en Páginas: 368 Formato: tapa dura.

hardcover. Condition: Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.

Hardcover (Half Cloth). Condition: As New. Dust Jacket Condition: As New. First Edition. Size: Octavo (standard book size). 356 pages. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. No foxing in this copy. Dust Jacket is in as new condition, apart from normal shop shelf wear - contains no tears or chips or other damage. Dust Jacket un-clipped. Previous owner's name ink-stamped. All edges clean, neat and free of foxing. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; ISBN: 0684848678. ISBN/EAN: 9780684848679. All our pictures shown here are of the actual item, not stock photos. Inventory No: 33366. For further info on this title, click on the "Contact Seller" button within this listing. We will try to reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right.

Hardcover. Condition: Brand New. 368 pages. 9.00x6.25x1.00 inches. In Stock.

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