9781793574213 - Marketing Management: a Strategic Framework and Tools for Success by Edmiston, Dawn; Matzler, Kurt; Mooradian, Todd (20 results)
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorrnrnDawn Edmiston is the clinical professor of marketing at William & Mary s Raymond A. Mason School of Business. She holds doctorates in management and education from the University of Maryland and…William & Mary, respectivel.
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Taschenbuch. Condition: Neu. Marketing Management | A Strategic Framework and Tools for Success | Dawn Edmiston (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2022 | Cognella Academic Publishing | EAN 9781793574213 | Verantwortliche Person für die EU: Mare Nostrum Group B.V., Doelen 72, 4831 GR BREDA, NIEDERLAND…E, gpsr[at]mare-nostrum[dot]co[dot]uk | Anbieter: preigu Print on Demand.
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Like a powerful magnet, the concepts outlined in Marketing Management: A Strategic Framework and Tools for Success can be used to attract new customers and bring existing customers closer to your brand. The authors balance academic insig…ht with practical application to emphasize the strategic process and the fundamental tools required to deliver effective marketing management.This book is divided into two distinct sections. The first section introduces core concepts and examines the three stages of the Strategic Marketing Framework: situation analysis, strategy formulation, and marketing execution. The second section of the book is comprised of Notes to highlight tools related to customer assessment, competitive practices, and marketing mix tactics that support the stages of strategic marketing. Designed to give readers a proven framework and help them develop essential skillsets, Marketing Management is an indispensable guide for marketing students and professionals.
