9781908126306 - 10 Principles of Good Advertising by Shore, Robert (5 results)
- Softcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
Contact seller5-star sellerCondition: New
US$ 6.71
US$ 10.50 shippingShips within U.S.A.Quantity: 2 available
Condition: New. With a lively text and plenty of illustrations,'10 Principles of Advertising' sets out the tenets that all good advertisements follow to capture their audience. Num Pages: 176 pages, 130 Colour. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 244 x 192 x 14. Weight in Grams: 662. . 2012. p…aperback. Not a first edition copy. . . . Books ship from the US and Ireland.
- Softcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
Contact seller5-star sellerCondition: New
US$ 7.29
US$ 12.00 shippingShips from Ireland to U.S.A.Quantity: 2 available
Condition: New. With a lively text and plenty of illustrations,'10 Principles of Advertising' sets out the tenets that all good advertisements follow to capture their audience. Num Pages: 176 pages, 130 Colour. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 244 x 192 x 14. Weight in Grams: 662. . 2012. p…aperback. Not a first edition copy. . . .
- Softcover
Seller: Hennessey + Ingalls, Los Angeles, CA, U.S.A.Hennessey + Ingalls
Contact seller4-star sellerCondition: New
US$ 29.95
US$ 6.50 shippingShips within U.S.A.Quantity: 1 available
Trade Paperback. Condition: New. 'The popularity of the television series Mad Men has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all recognise advertising when we see it: it's those bits that surround the editorial content in papers and magazines, that interrupt TV progr…ammes or pop up on the websites you like to browse. As a discipline it might be defined as follows: advertising is about creating a message about something (usually a product or service) and then getting it out to people in the hope that they will react in a particular way - which in all likelihood means ''buying it.' Or put another way, it's paid persuasive communication that uses the mass media to connect an identified sponsor - the person or company that pays for the ad - with its target audience. This book examines the different elements of those definitions and shows readers - through discussion of the ten key principles underlying all great advertising - how to create dynamic, well-targeted adverts of their own. Engagingly written by journalist and critic Robert Shore, this book provides the basic principles behind creating a successful advertisement. With clear explanations, illustrations and checklists for each chapter, the reader is guided through what goes into making an advertisement work. ' With a lively text and plenty of illustrations, 10 Principles of Good Advertising sets out the tenets that all good advertisements follow to capture their audience.
- Softcover
Seller: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, United KingdomHay-on-Wye Booksellers
Contact seller4-star sellerCondition: Used - Very good
US$ 4.09
US$ 33.12 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Very Good. The books cover is in very good condition with wear such as scuffs and scratches. The content is in new condition.
- Softcover
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
Contact seller5-star sellerCondition: New
US$ 77.72
US$ 6.95 shippingShips within U.S.A.Quantity: 1 available
Paperback. Condition: New. In shrink wrap. Looks like an interesting title.
