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9783030298708 - User Experience is Brand Experience: the Psychology Behind Successful Digital Products and Services Management for Professionals by Van De Sand, Felix; Frison, Anna... (24 results)
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User Experience Is Brand Experience
Book 196 of 339: Management for ProfessionalsLanguage: English
Published by Springer Nature Switzerland AG, 2020
ISBN 10: 3030298701 ISBN 13: 9783030298708
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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User Experience Is Brand Experience
Book 196 of 339: Management for ProfessionalsLanguage: English
Published by Springer Nature Switzerland AG, 2020
ISBN 10: 3030298701 ISBN 13: 9783030298708
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Condition: As New. Unread book in perfect condition.
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User Experience Identity : The Psychology Behind Successful Digital Products and Services
Book 196 of 339: Management for ProfessionalsSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 57.49
US$ 20.17 shipping
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User Experience Identity : The Psychology Behind Successful Digital Products and Services
Book 196 of 339: Management for ProfessionalsSeller: GreatBookPricesUK, Woodford Green, United Kingdom
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US$ 20.17 shipping
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User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services (Management for Professionals)
Book 196 of 339: Management for ProfessionalsSeller: Ria Christie Collections, Uxbridge, United Kingdom
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Add to basketCondition: New. In English.
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User Experience Is Brand Experience : The Psychology Behind Successful Digital Products and Services
Book 196 of 339: Management for ProfessionalsUS$ 66.08
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User Experience Is Brand Experience : Th
Book 196 of 339: Management for ProfessionalsSeller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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User Experience Is Brand Experience
Book 196 of 339: Management for ProfessionalsLanguage: English
Published by Springer International Publishing, Springer Nature Switzerland Nov 2020, 2020
ISBN 10: 3030298701 ISBN 13: 9783030298708
Taschenbuch. Condition: Neu. Neuware -This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences.Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
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User Experience Is Brand Experience
Book 196 of 339: Management for ProfessionalsLanguage: English
Published by Springer International Publishing, Springer Nature Switzerland Nov 2020, 2020
ISBN 10: 3030298701 ISBN 13: 9783030298708
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Neuware -This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences.Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 196 pp. Englisch.
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User Experience Is Brand Experience : The Psychology Behind Successful Digital Products and Services
Book 196 of 339: Management for ProfessionalsLanguage: English
Published by Springer International Publishing, Springer Nature Switzerland Nov 2020, 2020
ISBN 10: 3030298701 ISBN 13: 9783030298708
Taschenbuch. Condition: Neu. Neuware - This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
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Taschenbuch. Condition: Neu. User Experience Is Brand Experience | The Psychology Behind Successful Digital Products and Services | Felix van de Sand (u. a.) | Taschenbuch | Management for Professionals | xxii | Englisch | 2020 | Springer | EAN 9783030298708 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services (Management for Professionals)
Book 196 of 339: Management for ProfessionalsUS$ 113.55
US$ 33.61 shipping
Ships from United Kingdom to U.S.A.Quantity: 1 available
Add to basketPaperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Condition: new. Questo è un articolo print on demand.
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User Experience Is Brand Experience
Book 196 of 339: Management for ProfessionalsLanguage: English
Published by Springer International Publishing, Springer Nature Switzerland Nov 2020, 2020
ISBN 10: 3030298701 ISBN 13: 9783030298708
Seller: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications. 196 pp. Englisch.
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User Experience Is Brand Experience
Book 196 of 339: Management for ProfessionalsLanguage: English
Published by Springer International Publishing, Springer Nature Switzerland Nov 2020, 2020
ISBN 10: 3030298701 ISBN 13: 9783030298708
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications. 196 pp. Englisch.
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User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services
Book 196 of 339: Management for ProfessionalsUS$ 78.64
US$ 13.44 shipping
Ships from United Kingdom to U.S.A.Quantity: 1 available
Add to basketPaperback. Condition: Brand New. 193 pages. 9.25x6.10x0.55 inches. In Stock. This item is printed on demand.
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User Experience Is Brand Experience
Book 196 of 339: Management for ProfessionalsLanguage: English
Published by Springer International Publishing, 2020
ISBN 10: 3030298701 ISBN 13: 9783030298708
Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Introduces a new UX identity scale and a validation method to analyze brand valuesProvides a comprehensive introduction to the topics of user needs, value systems and UXCombines academic research.
