Published by Kogan Page (edition 1), 2017
ISBN 10: 0749478578 ISBN 13: 9780749478575
Language: English
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Condition: New. pp. 224.
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First Edition
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Add to basketCondition: New. Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality. Num Pages: 232 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 235 x 19. Weight in Grams: 382. . 2017. 1st Edition. Paperback. . . . .
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Published by Kogan Page 2017-03-03, 2017
ISBN 10: 0749478578 ISBN 13: 9780749478575
Language: English
Seller: Chiron Media, Wallingford, United Kingdom
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Published by Kogan Page 3/28/2017, 2017
ISBN 10: 0749478578 ISBN 13: 9780749478575
Language: English
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condition: New. Audio Branding: Using Sound to Build Your Brand. Book.
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Add to basketCondition: New. Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality. Num Pages: 232 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 235 x 19. Weight in Grams: 382. . 2017. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
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Add to basketPaperback. Condition: Brand New. 211 pages. 9.25x6.00x1.00 inches. In Stock.
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Add to basketPaperback. Condition: Brand New. 211 pages. 9.25x6.00x1.00 inches. In Stock. This item is printed on demand.
Published by Kogan Page, Kogan Page, 2017
ISBN 10: 0749478578 ISBN 13: 9780749478575
Language: English
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Add to basketTaschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer Audio Branding delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (a warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience.