Better Understanding Role Value (20 results)
Language: English
Published by UK, Emerald Group Publishing Limited, 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
- Hardcover
- First Edition
Seller: Antiquariat Thomas Haker GmbH & Co. KG, Berlin, GermanyAntiquariat Thomas Haker GmbH & Co. KG
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Hardcover. Condition: Gut. 1st ed. 252 S. Ex.-Libr., Good condition. Sprache: Englisch Gewicht in Gramm: 690.
Language: English
Published by Emerald Publishing Limited, 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
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Language: English
Published by Emerald Publishing Limited, GB, 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
- Hardcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
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Hardback. Condition: New. In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic…." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
Language: English
Published by Emerald Publishing Limited, Bingley, 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
- Hardcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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Hardcover. Condition: new. Hardcover. In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant… (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume. This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Language: English
Published by Emerald Publishing Limited, GB, 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
- Hardcover
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
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Hardback. Condition: New. In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic…." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
Language: English
Published by Emerald Publishing Limited, GB, 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
- Hardcover
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
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Hardback. Condition: New. In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic…." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
Language: English
Published by Emerald Publishing Limited, Bingley, 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
- Hardcover
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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Hardcover. Condition: new. Hardcover. In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant… (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume. This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Language: English
Published by Emerald Publishing Limited, GB, 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
- Hardcover
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.Rarewaves USA United
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Hardback. Condition: New. In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic…." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
Language: English
Published by Emerald Publishing Limited, 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Language: English
Published by Emerald Publishing Limited, 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Condition: New. In.
Language: English
Published by Emerald Publishing Limited, 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Condition: New.
Language: English
Published by Emerald Publishing Limited, 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
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Condition: As New. Unread book in perfect condition.
Language: English
Published by Emerald Group Publishing, 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
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Textbook Binding. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Language: English
Published by Emerald Publishing Limited, 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing: Vol 9
Vargo, Steve (Editor)/ Lusch, Robert (Editor)/ Zerbe, Wilfred J. (Editor)
Language: English
Published by Emerald Group Pub Ltd, 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Textbook Binding. Condition: Brand New. 258 pages. 9.50x6.50x1.00 inches. In Stock.
Language: English
Published by Emerald Publishing Limited, 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
- Hardcover
- Print on Demand
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Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Language: English
Published by Emerald Group Publishing Limited, 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
- Hardcover
- Print on Demand
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Buch. Condition: Neu. Toward a Better Understanding of the Role of Value in Markets and Marketing | Stephen L. Vargo (u. a.) | Buch | Gebunden | Englisch | 2012 | Emerald Group Publishing Limited | EAN 9781780529127 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbiete…r: preigu Print on Demand.
Language: English
Published by Emerald Group Publishing Limited, 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
- Print on Demand
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HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Language: English
Published by Emerald Group Publishing Limited, 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
- Print on Demand
Seller: moluna, Greven, Germanymoluna
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.KlappentextThis special issue of the Review of Marketing Research is devoted to… a better unders.
Language: English
Published by Emerald Group Publishing Limited, 2012
Series: Review of Marketing Research, Book 2 of 13. Book 2 of 13 - Review of Marketing Research
- Print on Demand
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.
