Commercial Data Mining Processing by Nettleton David (5 results)
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Condition: New. 2014. 1st Edition. paperback. . . . . .
- Softcover
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Paperback. Condition: Brand New. 1st edition. 304 pages. 9.00x6.00x0.75 inches. In Stock.
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Condition: New. 2014. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.
- Softcover
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Taschenbuch. Condition: Neu. Commercial Data Mining | Processing, Analysis and Modeling for Predictive Analytics Projects | David Nettleton | Taschenbuch | Englisch | 2014 | Elsevier Science | EAN 9780124166028 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu. …
- Softcover
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book.…
