Language: English
Published by Pharma Med Press 3/1/2021, 2021
ISBN 10: 9390211646 ISBN 13: 9789390211647
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Hardback or Cased Book. Condition: New. Cracking the Generics Code: Your Single-Source Success Manual for Winning in Multi-Source Product Markets! Book.
Language: English
Published by PharmaMed Press / BSP Books, 2021
ISBN 10: 9390211573 ISBN 13: 9789390211579
Seller: Vedams eBooks (P) Ltd, New Delhi, India
Hardcover. Condition: New. Contents: 1. Global Pharmaceutical Industry: An Overview. 2. A Short History of Generics. 3. The Turf Wars. 4. The Code. 5. Strategic Vision. 6. Reaching the Critical Mass. 7. Marketing Mindset. 8. Technology Focus. 9. Focus on Research. 10. Intellectual Capital. 11. Integrating Strategically. 12. Internationalizing the Business. 13. Attracting Alliances. 14. Operational Excellence. 15. The Secret Sauce. 16. The Contenders. 17. Generics: The Road Ahead. 18. Winner's Checklist! The global generic drug industry is robust and growing. The total value of the global generic drug industry has crossed $900 billion in 2016 and is poised to cross the coveted $1 trillion soon. However, the generic sector is not very concentrated, with the top ten global generic companies accounting for about only 38 percent of the total value. Furthermore, only four companies Mylan, Teva, Sandoz, Pfizer (General and Established Products) Generics division, and Sun Pharma, have a truly global presence. Why is it that only four out of the many generic drug companies are global, and the rest are not? What are the success secrets of these companies? Do they have a separate Success DNA? A Code for winning in the global generic drug markets? Can any of the other companies become global? CRACKING THE GENERICS CODE unravels the mystery of the DNA for success in the international generic drug markets. It, as the title, suggests cracks the code to succeed in the global generic drug markets. The key to the generics code is a synthesis of insights gained from a detailed study of twenty leading players in the business. A detailed analysis of these twenty companies reveals the success code of a winning strategy's ten essential elements. Therefore, CRACKING THE GENERICS CODE will be your valuable guide for formulating and executing strategies for winning in the global generics markets. The book presents insights gleaned and gained from the strategies employed by these twenty highly successful companies in a capsule form.
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Condition: Sehr gut. Zustand: Sehr gut | Seiten: 668 | Sprache: Englisch | Produktart: Bücher | Cracking the Generics Code unravels the mystery of the DNA for success in the international generic drug markets.
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorKlappentextrnrnCracking the Generics Code unravels the mystery of the DNA for success in the international generic drug markets. The key to the generics code is a synthesis of insights gained from a detailed study.
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Cracking the Generics Code unravels the mystery of the DNA for success in the international generic drug markets. The key to the generics code is a synthesis of insights gained from a detailed study of twenty leading players.A detailed analysis of these twenty companies reveals the success code of 'Ten essential elements of a winning strategy.' The book presents insights gleaned and gained from the game-plans employed by these twenty highly successful companies in a sustained-release capsule form.The game-plans of these companies reflect this spirit of success, optimism, and confidence. The ten essential strategic elements of these winning gameplans are discussed in ten separate chapters. These are:1. Strategic Vision2. Reaching the Critical Mass3. Marketing Mindset4. Technology Focus5. Focusing on Research6. Intellectual Capital7. Integrating Strategically8. Internationalizing the Business9. Attracting Alliances10. Operational ExcellenceThese twenty companies' strategies provide invaluable lessons for the discerning reader, whether he is an executive who is shaping his company's future, or an analyst studying and measuring the corporate performance, or a management student in pursuit of understanding how companies achieve superior sustainable performance.Cracking the Generics Code presents the continuing adventure story of about twenty international generic pharmaceutical companies from different geographies such as the US, Germany, Japan, China, India, and Jordan that are hell-bent on becoming competitive and staying competitive in Pharma's globalized world. While these players originate from different geographical regions of the world, the principles of their strategy and their business processes towards the adaptation of change are universally applicable and, therefore, replicable.Cracking the Generics Code, therefore, offers valuable insights in terms of what needs to be done, and more importantly, how it can be done to achieve a higher degree of competitiveness in the brave new world of globalized Pharma by showing how a bunch of never-say-die companies are doing it successfully in some parts of the globe.In sum, Cracking the Generics Code is your single-source success manual for winning at multi-source (generic drugs) product markets!