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Consumer Behavior Essentials You Always Wanted To Know: Marketing Psychology, Targeting Strategies, Segmentation, Tribal Marketing, and Consumer Insights (Self-Learning Management Series)
Book 36 of 73: Self-Learning Management SeriesSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 51.43
US$ 16.10 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Consumer Behavior in Practice: Strategic Insights for the Modern Marketer
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New.
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Condition: New. 2024th edition NO-PA16APR2015-KAP.
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US$ 76.02
US$ 13.44 shipping
Ships from United Kingdom to U.S.A.Quantity: 1 available
Add to basketHardcover. Condition: Brand New. 300 pages. 8.26x5.82x8.36 inches. In Stock.
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US$ 78.57
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Add to basketPaperback. Condition: Brand New. 355 pages. 6.00x0.80x9.00 inches. In Stock.
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 73.39
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US$ 74.24
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Ships from United Kingdom to U.S.A.Quantity: 3 available
Add to basketpaperback. Condition: New.
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Condition: New.
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Consumer Behavior in Practice: Strategic Insights for the Modern Marketer
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 80.36
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Ships from United Kingdom to U.S.A.Quantity: 3 available
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 76.14
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Ships from United Kingdom to U.S.A.Quantity: 9 available
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US$ 91.46
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Add to basketPaperback. Condition: Brand New. 267 pages. 9.00x6.00x0.75 inches. In Stock.
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Consumer Behavior and Psychological Insights (New Liberal Arts Construction Textbook)/Marketing Series Marketing Editor: Tan Huimin |(Chinese Edition)
Language: English
Published by Tsinghua University Press, 2024
ISBN 10: 7302656657 ISBN 13: 9787302656654
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2024-05 Pages: 252 Publisher: Tsinghua University Press Consumer Behavior and Psychological Insight is a textbook for undergraduate students and senior high school students majoring in marketing. digital marketing. business administration. etc. It contains both classic and cutting-edge theoretical knowledge of consumer behavior. as well as a large number of marketing practice cases in the digital economy era. and pays great attention to the deep integrati.
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Condition: As New. Unread book in perfect condition.
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Promoting Green and Social Consumer Behavior, Insights and Implications for Contemporary Marketing
Language: English
Published by Verlag Dr. Kovac, Hamburg, 2013
ISBN 10: 3830070942 ISBN 13: 9783830070948
First Edition
Softcover. Condition: neu. 1. Auflage. Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis, Band 362 182 pages. In den letzten Jahren hat sich das grundsätzliche Interesse von Konsumenten an nachhaltig und à kologisch produzierten Gütern gesteigert. Gerade in Anbetracht zunehmender sozialer Ungleichheit und Umweltproblematiken legen immer mehr Konsumenten Wert auf Produkte und Dienstleistungen, die neben à konomischen auch à kologische und soziale Konsequenzen in Betracht ziehen. Doch trotz dieser wünschenswerten Entwicklung und dem abstrakten gesellschaftlichen Wunsch nach einer nachhaltigen Wirtschaft entscheidet sich ein GroÃteil der Konsumenten noch immer für konventionelle oder besonders günstige Produkte, wenn es um konkrete persà nliche Kaufentscheidungen geht. Diese Publikation beschäftigt sich vor diesem Hintergrund mit unterschiedlichen Marketingmechanismen, die eine nachhaltigere Ausrichtung von Konsum ermà glichen. Dabei setzt sie sowohl beim individuellen Konsum, der durch das Signalisieren von Konsum oder die Bereitstellung relevanter Information zugunsten nachhaltiger Produkte beeinflusst werden kann, als auch bei der besseren Vermarktung nachhaltiger Produkte durch vorteilhafte Produktgestaltung und Marketingmanagement an. Der Fokus des Buches liegt auf Mà glichkeiten, die sich durch den technologischen Fortschritt und die zunehmende soziale Vernetzung von Individuen ergeben.
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Paperback. Condition: Very Good. hardcover.
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Condition: New.
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Foundations of Consumer Behavior : Insights from Cross-Cultural Contexts
Language: English
Published by Springer Nature Switzerland, Springer Nature Switzerland, 2025
ISBN 10: 303193184X ISBN 13: 9783031931840
Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including ethnocentrism, cosmopolitanism, affinity, and animosity. The authors argue that consumer behavior often attempts to derive and apply basic knowledge that applies in various senses to all or nearly all cultures, but at the same time must be qualified by introducing specific aspects of cultures to improve the fit and predictions of general theory. This means introducing in existing theories moderating variables and processes that condition the explanations and forecasts that theory makes with cultural knowledge as needed, as well as at times attempting to derive theories that infuse cultural within the basic psychological and social processes that constitute consumer behavior.Moreover, the text investigates howconsumers learn about and adopt new technologies as well as the role of social media and AI in consumer behavior. Bridging consumer behavior and management topics with strategic insights, this work will be of great interest to students and scholars alike who are interested in the role of culture in consumer behavior.
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Consumer Behavior and Insights
Language: English
Published by Oxford University Press, 2021
ISBN 10: 0190857137 ISBN 13: 9780190857134
Condition: Good. Has some wear and creases. Has a remainder mark. paperback Used - Good 2021.
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US$ 130.66
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Ships from United Kingdom to U.S.A.Quantity: 2 available
Add to basketPaperback. Condition: Brand New. 267 pages. 9.00x6.00x0.75 inches. In Stock.
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out.The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the ideological consumer. Each chapter includes boxes that highlight theory in greater depth; show how the concepts discuss 'work' in actual practice; and the relevance of digital and social media marketing.This book will prove useful to those looking for a greater understanding of how consumer behavior provides greater insight about marketing activities.
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Taschenbuch. Condition: Neu. Consumer Behavior in Practice | Strategic Insights for the Modern Marketer | Eugene Y. Chan | Taschenbuch | xxi | Englisch | 2024 | Springer | EAN 9783031509490 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Consumer Behavior and Insights
Language: English
Published by Oxford University Press, 2021
ISBN 10: 0190857137 ISBN 13: 9780190857134
Condition: Very Good.
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Consumer Behavior and Insights
Language: English
Published by Oxford University Press, 2021
ISBN 10: 0190857137 ISBN 13: 9780190857134
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Consumer Behavior and Insights
Language: English
Published by Oxford University Press, 2021
ISBN 10: 0190857137 ISBN 13: 9780190857134
paperback. Condition: New. Brand new gift quality softcover oversized and overweight. Please email for photos. Larger books or sets may require additional shipping charges. Books sent via US Postal.
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Consumer Behavior and Insights Format: Paperback
Language: English
Published by Oxford University Press, 2021
ISBN 10: 0190857137 ISBN 13: 9780190857134
Condition: New. Brand New.
