Insights Consumer Behavior (62 results)
Published by Allyn and Bacon 1968
- Softcover
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Paperback. Condition: UsedGood. ASIN: B001H5KYM6 Softcover; fading and light edge wear to exterior; good condition with clean text, firm binding.
Language: English
Published by Vibrant Publishers 2025
Series: Self-Learning Management Series, Book 36 of 74. Book 36 of 74 - Self-Learning Management Series
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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- Softcover
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- Softcover
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- Softcover
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- Softcover
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
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Paperback. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
- Softcover
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Condition: Good. Has some wear and creases. Has a remainder mark. paperback Used - Good 2021.
- Softcover
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Condition: New. 2024th edition NO-PA16APR2015-KAP.
- Hardcover
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- Hardcover
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Hardcover. Condition: Brand New. 300 pages. 8.26x5.82x8.36 inches. In Stock.
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- Softcover
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paperback. Condition: New.
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Seller: Revaluation Books, Exeter, , United KingdomRevaluation Books
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Paperback. Condition: Brand New. 355 pages. 6.00x0.80x9.00 inches. In Stock.
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- First Edition
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Paperback. Condition: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
- Softcover
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- Softcover
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- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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- Softcover
Seller: Revaluation Books, Exeter, , United KingdomRevaluation Books
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Paperback. Condition: Brand New. 267 pages. 9.00x6.00x0.75 inches. In Stock.
- Softcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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- Softcover
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- Softcover
Seller: liu xing, Nanjing, JS, Chinaliu xing
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paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2024-05 Pages: 252 Publisher: Tsinghua University Press Consumer Behavior and Psychological Insight is a textbook for undergraduate students and senior high school students majoring in marketing. digital marketing. business administration. etc. It contains both cla…ssic and cutting-edge theoretical knowledge of consumer behavior. as well as a large number of marketing practice cases in the digital economy era. and pays great attention to the deep integrati.
- Softcover
- First Edition
Seller: Verlag Dr. Kovac GmbH, Hamburg, , GermanyVerlag Dr. Kovac GmbH
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Softcover. Condition: neu. 1. Auflage. Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis, Band 362 182 pages. In den letzten Jahren hat sich das grundsätzliche Interesse von Konsumenten an nachhaltig und à kologisch produzierten Gütern gesteigert. Gerade in Anbetracht zunehmender sozialer Ungleichheit und…Umweltproblematiken legen immer mehr Konsumenten Wert auf Produkte und Dienstleistungen, die neben à konomischen auch à kologische und soziale Konsequenzen in Betracht ziehen. Doch trotz dieser wünschenswerten Entwicklung und dem abstrakten gesellschaftlichen Wunsch nach einer nachhaltigen Wirtschaft entscheidet sich ein GroÃteil der Konsumenten noch immer für konventionelle oder besonders günstige Produkte, wenn es um konkrete persà nliche Kaufentscheidungen geht. Diese Publikation beschäftigt sich vor diesem Hintergrund mit unterschiedlichen Marketingmechanismen, die eine nachhaltigere Ausrichtung von Konsum ermà glichen. Dabei setzt sie sowohl beim individuellen Konsum, der durch das Signalisieren von Konsum oder die Bereitstellung relevanter Information zugunsten nachhaltiger Produkte beeinflusst werden kann, als auch bei der besseren Vermarktung nachhaltiger Produkte durch vorteilhafte Produktgestaltung und Marketingmanagement an. Der Fokus des Buches liegt auf Mà glichkeiten, die sich durch den technologischen Fortschritt und die zunehmende soziale Vernetzung von Individuen ergeben.
Published by Allyn and Bacon 1968
- Softcover
Seller: Basement Seller 101, Cincinnati, OH, U.S.A.Basement Seller 101
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Paperback. Condition: Very Good. hardcover.
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condition: New.
Language: English
Published by Springer Nature Switzerland, Springer Nature Switzerland 2025
- Hardcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs,…including ethnocentrism, cosmopolitanism, affinity, and animosity. The authors argue that consumer behavior often attempts to derive and apply basic knowledge that applies in various senses to all or nearly all cultures, but at the same time must be qualified by introducing specific aspects of cultures to improve the fit and predictions of general theory. This means introducing in existing theories moderating variables and processes that condition the explanations and forecasts that theory makes with cultural knowledge as needed, as well as at times attempting to derive theories that infuse cultural within the basic psychological and social processes that constitute consumer behavior.Moreover, the text investigates howconsumers learn about and adopt new technologies as well as the role of social media and AI in consumer behavior. Bridging consumer behavior and management topics with strategic insights, this work will be of great interest to students and scholars alike who are interested in the role of culture in consumer behavior.
- Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Softcover
Seller: Books From California, Simi Valley, CA, U.S.A.Books From California
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paperback. Condition: Very Good. Cover and edges may have some wear.
- Softcover
Seller: Revaluation Books, Exeter, , United KingdomRevaluation Books
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Paperback. Condition: Brand New. 267 pages. 9.00x6.00x0.75 inches. In Stock.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) work…ing out.The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the ideological consumer. Each chapter includes boxes that highlight theory in greater depth; show how the concepts discuss 'work' in actual practice; and the relevance of digital and social media marketing.This book will prove useful to those looking for a greater understanding of how consumer behavior provides greater insight about marketing activities.
- Softcover
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Taschenbuch. Condition: Neu. Consumer Behavior in Practice | Strategic Insights for the Modern Marketer | Eugene Y. Chan | Taschenbuch | xxi | Englisch | 2024 | Springer | EAN 9783031509490 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | A…nbieter: preigu.
