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Introduction Marketing Theory Practice by Adrian Palmer (25 results)
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Introduction to Marketing: Theory and Practice
Published by Oxford University Press, 2003
ISBN 10: 0199266271 ISBN 13: 9780199266272
Language: English
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
US$ 2.18
Convert currencyUS$ 7.48 shipping from United Kingdom to U.S.A.Quantity: 4 available
Add to basketPaperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Introduction to Marketing: Theory and Practice
Published by Oxford University Press, 2009
ISBN 10: 0199557446 ISBN 13: 9780199557448
Language: English
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
US$ 2.96
Convert currencyUS$ 7.48 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketPaperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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US$ 4.46
Convert currencyUS$ 7.34 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketPaperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
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Introduction to Marketing: Theory and Practice
Published by Oxford University Press, USA, 2003
ISBN 10: 0199266271 ISBN 13: 9780199266272
Language: English
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.25.
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Introduction to Marketing: Theory and Practice
Published by Oxford University Press, United Kingdom, Oxford, 2009
ISBN 10: 0199557446 ISBN 13: 9780199557448
Language: English
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
US$ 5.92
Convert currencyUS$ 7.48 shipping from United Kingdom to U.S.A.Quantity: 6 available
Add to basketPaperback. Condition: Very Good. Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options. Consideration is given to marketing problems, and students are invited to debate issues surrounding these, such as potential causes and effects, rather than be presented with prescriptive solutions. A chapter on responsible marketing has been added for the new edition, addressing topics such as ethics, corporate responsibility and sustainability, and assessing the impact of these topics on the field of marketing. Content on services marketing has now been integrated throughout the book, reflecting the changing nature of services and acknowledging the move towards service based industries. The new edition maintains a four part structure, beginning with the fundamentals of the marketing environment and outlining what marketing really is. Part two considers customers and how they are central to marketing activities, and part three looks at the marketing mix.The text concludes by bringing the key themes together with discussion of marketing management of marketing and marketing in an international context. Through reading the text students will gain a holistic understanding of marketing and how one area may impact on another. A wealth of pedagogical features including case studies and application boxes highlight the link between theory and practice. Key issues surrounding the internet and social responsibility are integrated throughout the text, ensuring students understand the importance and relevance of outside influences on a company's marketing decisions and actions. The textbook is accompanied by an online resource centre and all resources will be updated for the new edition. Suggested answers to case study review questions have been added to the lecturer part of the site for this edition.The online resource centre features comprise: Online Resource Centre Lecturer resources: Suggested answers to case study review questions Suggested answers to chapter review questions Additional discussion points PowerPoint slides Lecturer guidelines to accompany the PowerPoint slides Test bank of questions Student resources: Additional suggested reading Case studies with questions Additional chapter review questions Multiple choice questions Web exercises Web links. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Introduction to Marketing: Theory and Practice
Published by Oxford University Press, 2012
ISBN 10: 0199602131 ISBN 13: 9780199602131
Language: English
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
US$ 6.41
Convert currencyUS$ 7.48 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketPaperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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Introduction to Marketing: Theory and Practice
Published by Oxford University Press, 2012
ISBN 10: 0199602131 ISBN 13: 9780199602131
Language: English
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
US$ 6.41
Convert currencyUS$ 7.48 shipping from United Kingdom to U.S.A.Quantity: 7 available
Add to basketPaperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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US$ 1.80
Convert currencyUS$ 13.11 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. A few small marks or stains to the page edges/pages . Minor shelf wear. Previously water damaged, slight waving to the pages.
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Introduction to Marketing : Theory and Practice
Published by Oxford University Press, Incorporated, 2003
ISBN 10: 0199266271 ISBN 13: 9780199266272
Language: English
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
US$ 5.55
Convert currencyUS$ 10.68 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
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US$ 3.22
Convert currencyUS$ 13.59 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.
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US$ 3.22
Convert currencyUS$ 13.59 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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US$ 3.22
Convert currencyUS$ 13.59 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers.
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Introduction to Marketing : Theory and Practice
Published by Oxford University Press, Incorporated, 2009
ISBN 10: 0199557446 ISBN 13: 9780199557448
Language: English
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
US$ 7.21
Convert currencyUS$ 10.68 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Introduction to Marketing : Theory and Practice
Published by Oxford University Press, Incorporated, 2012
ISBN 10: 0199602131 ISBN 13: 9780199602131
Language: English
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
US$ 7.21
Convert currencyUS$ 10.68 shipping from United Kingdom to U.S.A.Quantity: 2 available
Add to basketCondition: Good. 3 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Introduction to Marketing : Theory and Practice
Published by Oxford University Press, Incorporated, 2009
ISBN 10: 0199557446 ISBN 13: 9780199557448
Language: English
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
US$ 7.21
Convert currencyUS$ 10.68 shipping from United Kingdom to U.S.A.Quantity: 2 available
Add to basketCondition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
-
Introduction to Marketing : Theory and Practice
Published by Oxford University Press, Incorporated, 2012
ISBN 10: 0199602131 ISBN 13: 9780199602131
Language: English
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
US$ 7.21
Convert currencyUS$ 10.68 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Very Good. 3 Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
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US$ 11.86
Convert currencyUS$ 6.66 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketPaperback. Condition: Very Good. Introduction to Marketing: Theory and Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Introduction to Marketing: Theory and Practice
Published by Oxford University Press, 2012
ISBN 10: 0199602131 ISBN 13: 9780199602131
Language: English
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
US$ 4.47
Convert currencyUS$ 14.21 shipping from United Kingdom to U.S.A.Quantity: 3 available
Add to basketCondition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
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Introduction to Marketing: Theory and Practice
Published by Oxford University Press, 2003
ISBN 10: 0199266271 ISBN 13: 9780199266272
Language: English
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
US$ 4.47
Convert currencyUS$ 14.21 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Very Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Book has been well cared for. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
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US$ 4.13
Convert currencyUS$ 14.86 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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US$ 5.94
Convert currencyUS$ 21.35 shipping from United Kingdom to U.S.A.Quantity: 2 available
Add to basketPaperback. Condition: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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Introduction to Marketing: Theory and Practice
Published by Oxford University Press, 2012
ISBN 10: 0199602131 ISBN 13: 9780199602131
Language: English
Paperback. Condition: very good. little wear and tear.
-
Introduction to Marketing: Theory and Practice
Published by Oxford University Press, 2012
ISBN 10: 0199602131 ISBN 13: 9780199602131
Language: English
Paperback. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks.
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[(Introduction to Marketing : Theory and Practice)] [By (author) Professor Adrian Palmer] published on (April, 2009)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
US$ 42.50
Convert currencyUS$ 7.48 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketPaperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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US$ 115.21
Convert currencyUS$ 13.35 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketPaperback. Condition: Brand New. 3rd edition. 580 pages. 9.69x7.48x1.10 inches. In Stock.
