Mise Page Theory Practice Lay Out by Tolmer (10 results)

Cartonnage éditeur. Condition: Bon. EDITION ORIGINALE. In et hors texte, nombreuses photographies en héliogravure, et illustrations en couleurs imprimées sur différents papiers, certains au pochoir, par Charlotte Meyer, MM. Bonnardel, R. Bret-Koch, Mazenod, Moral, Peynet, Reinoso, Tolmer, Wischnevsky. Belle mise en page appuyée par un jeu de filets et titres en bleu rythmant le texte en anglais et en français. Onglet d'un hors-texte renforcé. La fragile planche sur celluloïd est ici très bien conservée.

Hardcover. Condition: Good. 1st Edition. Printed yellow boards. Small folio. Lacking slipcase. Illustrated. A treatise on graphic design by the Parisian advertising publisher Alfred Tolmer. It includes 16 color plates and numerous other illustrations throughout the text. Artists include Fernand Leger, Marie Laurencin and Georges Braque. The covers are soiled and worn and the spine is loose. The text and plates are very good with some minor soiling. This copy has an owner's signature and drawing on the coated front endpaper and their name at the top of the title page. The celluloid plate's paper border is somewhat wrinkled and worn otherwise the plates are in very good condition with no chips or tears. Foreign postage extra on this large book.

Hardback. Condition: Good. No Jacket. First Edition. First edition with all 16 plates, one torn without loss. 4to. Original boards, rubbed & with 2 cm loss to head of spine. Inner hinges cracked.

Hardback. Condition: Very Good. No Jacket. First Edition. First edition The Studio 1931 plates and illustrations, one plate with applique paper flowers, 2 flowers now attached to opposite page, original cloth-backed pictorial boards, rebacked retaining the original black cloth with blindstamped title. Exteremities rubbed. 4to, The Studio, 1931. Lacking the slipcase as usual.

First Edition. 28 x 22cm. Hardcover in slipcase, unpaginated [approx. 145pp]. Very good condition with playful satyr-based illustrated bookplate of F.A. Mercer (i.e. Frank Alfred Mercer, British author, editor of inter-war 'Modern Publicity' and 'Posters and Publicity' journals, and company secretary to The Studio Ltd., etc). Published by Studio in London, but printed in Paris. English text, with final pages in French. A stunning production showcasing state-of-the-art graphic design and innovations in materials, embossing and printing, featuring foiled designs, celluloid, textured gloss prints by artists, modernists, cartoonists, printmakers etc. Louis Caillaud, Mazenod, Ray Bret Koch [i.e. Raymond Bret-Koch], Jean Moral, Raymond Peynet, Claude Tolmer, Serge Wischnevsky, Charlotte Meyer, and others, with reproductions of artworks by Marie Laurencin, Georges Braque, and Fernand Leger, et al. The slipcase has minor chipping to the base, internally very good condition indeed. An excellent example with interesting provenance.

Hardback. Condition: Good. Dust Jacket Condition: Good. Fernand Léger; Marie Laurencin; Georges Braque; Marcelin Peynet; Louis Caillaud (illustrator). First edition. The first edition of Alfred Tolmer's 'Mise en Page', a masterpiece of Art Deco design, and an impressive guide to the art of graphic design and page composition. The first edition of this sought after work, retaining the original slip case.Tolmer presents a classic work on graphic design, layout, and typography, with a wealth of practical advice on visual presentation.The book and slip case are notable for their Art Deco aesthetic.Illustrated with sixteen vibrant plates, from artists including Fernand Léger, Marie Laurencin, Georges Braque and Marcelin Peynet, and with further vignette and full page illustrations, designed by Louis Caillaud.Collated, complete.Foils, embossing, hand-painting, applique, wood veneer, and enamelling are among the design devices destroyed and demonstrated.The work of Alfred Tolmer, a specialist in graphic design and colour printing.An impressive and essential guide, examining principles of typography, colour, and layout. In the publisher's original cloth backed paper covered boards, in paper covered slip case. Externally, bright. Tail of front joint and centre of rear joint starting, with front board firmly held and rear board a touch tender. Bumping to slip case perimeters and joints, with handling marks to boards and with orange portion age toned. Internally, generally firmly bound. Pages bright, and generally clean. Flowers from first plate have been partially adhered and subsequently removed from the leaf opposite, resulting in small losses of paper. Small closed tear to fore edge of one text leaf, and to tail of one plate. Significant instances of paper adhered to a further plate. Good. book.

Hardback. Condition: Good. Various (illustrator). First Edition. [148]p. Original cloth backed printed boards in the original slip case. Book is slightly rubbed to extremities, small patch of minor rubbing to ffep, text block a little loose but holding well, otherwise internally quite bright and clean. The slipcase (Good) is slightly chipped to edges, with some minor loss to paper covering, and with some small splits developing along joints, but is intact. Text in English and French. There appears to be some dispute about what constitutes a 'plate' in this work, there appear to be sixteen without text, including one with applique paper flowers, one on silver card, and one on plastic with silver card backing, amongst others, with the text profusely illustrated, with many photomontages. Chapters include 'Writing and Designing', 'Geometry', 'Calligraphy and Typography', and 'Processes of Printing'. "Mise En Page is an impressive piece of production. Printed in blue and black, it contains numerous tipped-in plates with some outrageous pieces of finishing. Foils, embossing, hand-painting, different stocks (including wood veneer) and enamelling are just some of the arsenal of devices on display . This book on the art of layout was a highly influential publication, which promoted the 'moderne' style of design" (Godfrey, 'Bibliographic - 100 Classic Graphic Design Books', page 74) Size: 4to.

Hardcover. Condition: Good+. Dust Jacket Condition: No Dust Jacket. First Edition. Publisher's black/yellow boards. Backstrip of book detached, included. Sixteen GORGEOUS illustrated plates, art deco style on handmade paper or card, suitable for framing. 11 chapters in English, summary in French. The pages are clean with just a hint of toning. Two of the illustrations have some waviness. The slipcase is splitting at joints and is worn. The book is of delicate construction. ; quarto.

hardcover. Condition: near Very Good. first edition. Quarto. Unpaginated. Preface plus eleven chapters in English, and summary in French. Sixteen beautiful color inserted plates embody various aspects of graphic page design. Also includes many black and white illustrations accented with blue in the text. Former owner bookplate on copyright page has caused some puckering in the leaf. Three of the plates are partially detached from the stubs, and there is some cracking between a few pages. Clear tape has been applied to the fore-edge of the top cover and the outer rear cover corners. The slipcase also has some tape at top and bottom. 092717D.

Hardcover. Condition: Very Good. No Jacket. 1st Edition. TOLMER, A. The Studio Ltd 1931 10 3/4" x 8 1/2" A "manifesto" for a modern layout that caused a sensation when it was published. "The most important part of Layout will be devoted to advertising, because this is where the art of layout has gained its greatest power nowadays." (Excerpt from the subscription booklet published by The Studio around 1931) Alfred Tolmer (1876-1957), a specialist in graphic design and colour printing, strongly marked, although already influenced by this trend himself, the Art Deco movement of the years 1920-1930. He succeeded his father, Auguste, at the head of the family printing business. Very quickly, his taste and audacity allowed him to win the trust of the jeweler Mauboussin, the decorator Jansen, the furrier Jungmann and the Charron, the automobile manufacturers ., for which he made advertising catalogs. He surrounded himself with a large number of cartoonists, some of whom were famous, Benito, Édy-Legrand, Pierre Boucher, André Hellé. On his death, Bernard and Claude, his sons, succeeded him. 16 off-text, including four by Fernand Léger, Marie Laurencin, Georges Braque and Marcelin Peynet. All are mounted on tabs, except one which is among the sheets of the notebook, were made on various supports, and printed according to different techniques, including those of collage and stencil. Numerous line illustrations and black and white photomontages. The layout and photomontages are by Louis Caillaud. Tolmer entrusted the drafting of the text to Jean Selz. It is in English with the French translation.