How to create your own POWERFUL Ads and Promo Pieces

You don't need no stinking advertising agency. You need the invaluable information in this do-it-yourself guide to creating powerful advertising and promotional pieces. Your web pages, mailers, flyers, brochures...all can be more compelling using Larry's Magic Formula for persuasive copy. Then, use his graphic design techniques to grab your readers' attention, walk them step by step through your riveting communique, and demand response. Even advanced marketers will find new ideas they can use immediately to boost response.

Smart business owners and marketers know who to turn to for the strategies and tactics they need to bring in more business: Larry Mersereau, CTC. Niched as a small business sales and marketing expert, Larry has authored four books, including the 1995 classic Shoestring Marketing. He speaks to dozens of audiences every year, always with the mission of helping attendees bring in more business so they can take home more money.