eBay the Smart Way: Selling, Buying, and Profiting on the Web's #1 Auction Site

It's the world's largest marketplace: eBay! This smash-hit, on-line auction site has at least 1,200,000 items available right this minute. This "ultimate" marketplace is a great find for buyers--but for sellers it's a gold mine: a whole new way to sell products, find new customers, and make hefty profits.

Sellers learn how to: * Understand all the steps required to offer a product for bid * Follow the rules and properly record transactions * Plan and schedule auctions for maximum profits * Prepare text and photos that will work seamlessly in the digital marketplace, including: graphics, HTML templates, and proper use of digital cameras * Create a web site and link it to an auction page: This includes: photo retouching and photo collages; handling graphics formats; and an overview of two easy authoring softwares: Netscape Composer and Microsoft Front Page Express * Establish credibility--the heart and soul of success on-line * Create an organized, responsive approach to customer service.

It's also critical to understand the ins-and-outs of buying strategies, so the book explains the basics of bidding and timing, the different kinds of auctions, and third-party bidding software.

For anyone who wants to sell or market just about anything, eBay is truly a once-in-a-century opportunity!

Joseph T. Sinclair (Vallejo, CA) is an expert in text-based multimedia authoring and a contributing editor and reviewer for the Multimedia Reporter. He is the author or coauthor of numerous books on software, including Creating Cool Web Databases, Intranet v. Lotus Notes, Java Web Magic, Developing Web Pages with TV HTML, and Typography on the Web. In addition, he established the first gourmet food store on the Web.