Fine cloth copy in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ; 292 pages; A comprehensive guide. Subjects: Advertising. Small business. 1 Kg.

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Bibliographic Details

Title: The Advertising Kit : a Complete Guide for Small Businesses / Jeanette Smith
Publisher: New York : Lexington Books ; Toronto : Maxwell MacMillan Canada ; New York : Maxwell MacMillan International
Publication Date: 1994
Language: English
ISBN 10: 0029295157
ISBN 13: 9780029295151
Binding: Hardcover
Edition: First Edition.
Dust Jacket Condition: Dust Jacket Included
Weight: 1 kilogram

About this title

Synopsis

Offers advice for small businesses on promoting their company through inexpensive and cost effective advertising, discussing alternative media and utilizing unique messages

Reviews

Smith aims this practical manual at the established businessperson with money to advertise but little idea how to begin. The start-up entrepreneur and the one-person or home-based business will glean some ideas, but those with an established customer base and a somewhat larger business will gain more. Smith ( The Publicity Kit , Wiley, 1991) starts with basic information on planning, budgeting, and research. While this is necessary stuff, the book really comes alive when she tackles questions of actually preparing the ads and buying media space. Concrete tips on the pros and cons of different media types and on dickering with media sales reps bespeak years in the field. The glossary includes slang actually used in advertising. The author also gives more attention to newspapers and outdoor advertising than books aimed at larger companies. In all, any library with a significant small-business clientele should pounce on this title.
- Sue McKimm, Cuyahoga Cty. P.L., Parma, Ohio
Copyright 1994 Reed Business Information, Inc.

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MW Books Limited
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MW Books Limited. Registered at 70A Renmore Road, Galway, Ireland. Email;
mwbooksire@gmailcom. Tel; +353.87.6927443. Authorized representative; Jim
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