The first couple of pages are somewhat creased. The cover has light wear. 552 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size G: 10"-11" Tall (254-279mm).

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Bibliographic Details

Title

Advertising: Principles and Practice

Publisher

Pearson Education Australia, Frenchs Forest, NSW, Australia

Publication Date

2008

ISBN 10

0733973213

ISBN 13

9780733973215

Binding

Paper Back

Edition

Australasian Edition.

Condition

Very Good

Seller catalogs

Business, Marketing, Management & Real Estate

About this title

Synopsis

This best-selling book gives an introduction to both the theory and practice of advertising. Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.

"About this title" may belong to another edition of this title.

Store Description

Large shop within 4 miles of Sydney Opera House and close to Sydney University. First established in Sydney in 1967. Have remainders bought over those years, many ageing like good wine. We have many second hand books in all categories. Find us on Google Maps. Enter "Goulds Books Australia". We are at 536 King St, Newtown.

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Seller's business information

Goulds Book Arcade, Sydney
NSW, Australia

Sale & Shipping Terms

Terms of Sale

We are pleased to receive orders via the Abebooks shopping basket. VISITS: PRIOR NOTICE is needed if you would like to PICK UP a book from our shop. Our listed books are not on the public access shelves, though duplicates might be. You could use Ask Bookseller a Question, beneath the book description, and type something like: Can I pick up this book at the weekend. This minimizes the keyboard work you need to do. Or communicate with us in any other way. Much of our stock will probably never be l...

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Shipping Terms

Orders usually ship within 3 business days, unless Express or Courier services are requested. For overweight books, we will seldom apply for extra postage (even though we may warn of this in the description) as we have recently got a low contract postage rate through the Australian Booksellers� Association.

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Shipping rates from Australia to U.S.A.
Order quantity	8 to 40 business days	8 to 40 business days
First item	US$ 25.00	US$ 25.00

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