Advertising and Sales Promotion Strategy. This item is unavailable.
Language: English
Published by Pearson Education, Limited, 1997
- First Edition
- Hardcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
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Unavailable
Hardcover
Condition: Used - Good
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Item description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP82659279
- Title
- Advertising and Sales Promotion Strategy
- Author
- Tellis, Gerard J.
- Publisher
- Pearson Education, Limited
- Publication year
- 1997
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0321014111
- ISBN 13
- 9780321014115
- Edition
- 1st.
- Item weight
- 2.535 pounds
- Dimensions
- N/A
The four parts of this textbook cover: Introduction to advertising and sales promotion, Communication strategy, Sales promotion strategy and Planning advertising and sales promotion. DLC: Advertising.
"Synopsis" may belong to another edition of this title.