Amazing Mentholatum and the Commerce of Curing the Common Cold, 1889-1955

Alex Taylor

ISBN 10: 0978617304 / ISBN 13: 9780978617301

Published by Angeles Crest Publications, La Canada, CA, 2006

About this Item

Angeles Crest Publications, La Canada, CA. 2006. Softcover/Trade Wraps. Stated First Edition. Book is tight, square, and unmarked. Book Condition: Very Good; light scratches and rubbing to French Flap wraps. No DJ. Lacking CD in back pocket. Pictorial card stock wraps. Wraps are not bent or folded; spine is not creased or split; text is secure in binding. 242 pp 4to. This book tracks the evolution of modern advertising as practiced by Mentholatum from 1889 to 1955 and the story of trying to cure the common cold- catarrh- either by medications from physicians or propriety medicine and over-the-counter remedies for which Mentholatum was unique as it used a new wonder drug from Japan- menthol, to become a market leader. A clean very presentable copy. Seller Inventory # 007312

Bibliographic Details

Title: Amazing Mentholatum and the Commerce of ...

Publisher: Angeles Crest Publications, La Canada, CA

Publication Date: 2006

Binding: Soft cover

Condition: Very Good

Dust Jacket Condition: No Jacket

Edition: 1st Edition

About this title

Synopsis:

This unique book is a fascinating look at the first half century of the Mentholatum Company. Lavishly illlustrated, it brings alive the development of the patent medicine and pharmaceutical industry from the quackery of the early years to the post-WWII scientific era. Also included is a bonus CD catalog which tracks the evolution of modern advertising as practiced by the Mentholatum Company from 1889-1955.

About the Author:

Alex Taylor is the great-grandson of the founder of the Mentholatum Company, A.A. Hyde. Knowing that the company did not have an archive, Alex pieced together the history from documents in the family collection and from more than 1,000 items he collected on Ebay over a five year period. His background as an artist and collaboration with Susan Hartman, a professional book designer, has resulted in a beautifully illlustrated masterpiece.