Amazing Mentholatum and the Commerce of Curing the Common Cold, 1889-1955

Angeles Crest Publications, La Canada, CA. 2006. Softcover/Trade Wraps. Stated First Edition. Book is tight, square, and unmarked. Book Condition: Very Good; light scratches and rubbing to French Flap wraps. No DJ. Lacking CD in back pocket. Pictorial card stock wraps. Wraps are not bent or folded; spine is not creased or split; text is secure in binding. 242 pp 4to. This book tracks the evolution of modern advertising as practiced by Mentholatum from 1889 to 1955 and the story of trying to cure the common cold- catarrh- either by medications from physicians or propriety medicine and over-the-counter remedies for which Mentholatum was unique as it used a new wonder drug from Japan- menthol, to become a market leader. A clean very presentable copy.