Title: CIM Advanced Certificate (Stage 2) Paper 5 Marketing Research and Information
Publisher: London, United Kingdom: BPP Publishing Ltd
Publication Date: 2003
Language: English
ISBN 10: 0751710954
ISBN 13: 9780751710953
Binding: Soft cover
Edition: 1st Edition.
Condition: New
Dust Jacket Condition: No Jacket

About this title

Synopsis

BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.

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