Communication Planning Vol. 1 : An Integrated Approach
Language: English
Published by SAGE Publications, Incorporated, 1999
- First Edition
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 4833693-6
- Title
- Communication Planning Vol. 1 : An Integrated Approach
- Author
- Devereaux Ferguson, Sherry
- Publisher
- SAGE Publications, Incorporated
- Publication year
- 1999
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0761913149
- ISBN 13
- 9780761913146
- Edition
- 1st Edition.
- Item weight
- 0.875 pounds
- Dimensions
- N/A
The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents.
With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management.
This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.
"Synopsis" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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