Competing against Scale - The Growth cube for scale-based competition

Companies in all industries have started thinking less in terms of competitive strategies and more in terms of acquisition power. "Scale" translates into acquisition power which is more important for today's companies than productivity, quality, new products, services or speed. As described in this book, the Growth Cube will enable a large company to win the industry endgame as one of the global market leaders. It will also enable a smaller company to survive the merger endgame as one of the few top performing niche players. How successful companies achieve and manage scale can be learned from this book written by Prof. Dr. Andrej Vizjak, an experienced consulting and industry executive whose team can firsthand contribute case studies on both smaller and large companies competing against scale. Based on both practical examples and empirical research, the book serves practitioners as well as students or consultants. Table of contents

- Scale-based competition: the new competitive age

- Position your scale profile

- Benchmark your growth profile

- Review your growth direction

- Leverage unique growth capabilities

- Apply the right growth paths

- Adapt your organizational design

- Contributors case studies on scale-based competition

- Define your transformation code with the growth cube

After a fast-track career start as a strategic management consultant with A.T. Kearney and after having worked as Executive Vice President with Bertelsmann between 1995 and 2000, Andrej rejoined A.T. Kearney as a Vice President in Germany. Andrej holds business administration degrees from the University of Munich (Dr. Dipl.-Kfm.) and the University of Ljubljana. In addition to his management and consulting responsibilities at A.T. Kearney, he is a Professor of Business Administration at the University of Eichstätt in Germany and he teaches executive MBA courses at IEDC Bled in Slovenia and MIB Trieste in Italy. He has authored and co-authored books in several languages, the two English books so far are Media Management, Leveraging Content for Profitable Growth, Springer Publishing 2003 and Beating the Global Consolidation Endgame: Nine Strategies for Winning in Niches, McGrawHill 2008. As a member of the European Leadership Team of A.T. Kearney Andrej is responsible for the European Organization and Transformation Practice and for A.T. Kearney´s Eastern European Unit.