Complete Idiot's Guide to Direct Marketing

Bly, Robert W.

ISBN 10: 0028642104 / ISBN 13: 9780028642109

Published by Alpha (edition First Edition), 2001

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 0028642104-11-1

Bibliographic Details

• Title: Complete Idiot's Guide to Direct Marketing
• Publisher: Alpha (edition First Edition)
• Publication Date: 2001
• Language: English
• ISBN 10: 0028642104
• ISBN 13: 9780028642109
• Binding: Paperback
• Edition: First Edition.
• Condition: Very Good

About this title

Synopsis

Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

About the Author

Robert W. Bly has been a freelance direct marketing copywriter and consultant since 1982. He is the author of more than 50 books, including The Advertising Manager's Handbook, Internet Direct Mail, and one of the most widely read copywriting reference books, The Copywriter's Handbook. Robert is a winner of the Direct Marketing Association's Gold Echo Award and is a member of the Business Marketing Association and the Direct Marketing Club of New York.