No Copy Advertising.

Lazar Dzamic .

ISBN 10: 2880465664 / ISBN 13: 9782880465667

Published by RotoVision, Hove, East Sussex, Great Britain, 2001

About this Item

First Edition (2001), unstated, but implied by the lack of reference to subsequent editions. First Printing indicated by a complete numerical sequence. Near Fine in Near Fine DJ: Both book and DJ show only minute indications of use. The Book shows mild wear to the extremities; the binding leans ever so slightly off square, while remaining perfectly secure; the text is clean. Free of underlining, hi-lighting, notations, or marginalia. Free of creased or dog-eared pages in the text. Free of any ownership names, dates, addresses, notations, inscriptions, stamps, plates, or labels. A handsome very nearly-new copy, structurally sound and tightly bound, showing only mild wear and minor cosmetic flaws. Bright and Clean. Virtually 'As New'. The DJ is also close to "As New", showing just a touch of wear to the outside edges and mild rubbing to the panels; unclipped; mylar-protected. Very close to 'As New'. NOT a Remainder, Book-Club, or Ex-Library. Folio: (12.1 x 9.3 x 0.8 inches). 160 pages. Index. Language: English. Weight: 2 pounds, 10.1 ounces. Hardback with DJ. This is a large, heavy book. Domestic Priority and International customers should expect a request for additional shipping charges which will reflect the actual shipping cost to ship this book to your destination. We will be fair with you; we will charge actual cost plus the usual few cents to cover packaging costs. First Edition (2001), unstated, but implied by the lack of reference to subsequent editions. First Printing indicated by a complete numerical sequence.

Seller Inventory # 51532

Bibliographic Details

• Title: No Copy Advertising.
• Publisher: RotoVision, Hove, East Sussex, Great Britain
• Publication Date: 2001
• Language: English
• ISBN 10: 2880465664
• ISBN 13: 9782880465667
• Binding: Hardcover
• Edition: 1st Edition
• Dust Jacket Condition: Dust Jacket Included
• Seller catalogs:
  • Art: Design

About this title

Synopsis

No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk about their approach.