Creative Edge: Letterhead + Business Card Design

Haller, Lynn

ISBN 10: 1581801521 / ISBN 13: 9781581801521

Published by Cincinnati, Ohio, U.S.A.: North Light Books, 2001

About this Item

hardback book and dust jacket in fine condition.

Seller Inventory # 11554

Bibliographic Details

• Title: Creative Edge: Letterhead + Business Card Design
• Publisher: Cincinnati, Ohio, U.S.A.: North Light Books
• Publication Date: 2001
• Language: English
• ISBN 10: 1581801521
• ISBN 13: 9781581801521
• Binding: Hardcover
• Edition: 1st Edition
• Condition: Fine
• Dust Jacket Condition: Fine
• Seller catalogs:
  • business

About this title

Synopsis

Depicting the right sense of attitude, service and market position with just a tiny image and type is a major challenge. Yet great letterhead and business card design is crucial because it showcases a designer's - or client's - business in a glance. Where else must a design idea be conveyed so economically, focusing on the brilliance of the concept, uncluttered by coupons, price lists, graphs, or photographs?
Designer's will find advice and examples that illustrate superb uses of image, type, color, graphics, paper, size, format and printing. They'll also get guidelines for meeting the needs of their clients, creating high impact designs on a low budget and using special production techniques, including thermography, letterpress and die cutting.

About the Author

Lynn Haller is the author of Creative Edge: Type, Creative Edge: Page Design, Fresh Ideas in Promotion and Fresh Ideas in Letterhead and Business Card Design 3. She is the co-author of Graphic Design: Inspirations & Innovations 2, Street Smart Design, Fresh Ideas in Corporate Identity and Fresh Ideas in Letterhead & Business Card Design.