The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
Language: English
Published by Routledge, 2000
Series: Book 1 of 1 - Routledge Corporate Communication Series
- First Edition
- Hardcover
- Used
Seller: Penn & Sons, Minneapolis, MN, U.S.A.Penn & Sons
AbeBooks seller since September 30, 2025
Condition: Used - Very good
US$ 15.09
Quantity: 1 available
Add to basketItem description from seller
Very good overall. it has a library sticker on the inside Binding is tight and square. Contents are crisp, clean, complete and undamaged.
Seller Inventory # ABE-1773600175024
- Title
- The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
- Author
- Gronstedt, Anders
- Publisher
- Routledge
- Publication year
- 2000
- Condition
- Very good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415921996
- ISBN 13
- 9780415921992
- Edition
- 1st Edition
- Item weight
- 544 grams
- Dimensions
- 2.41 centimeters width by 15.93 centimeters height by 23.62 centimeters depth
- Series
- Book 1 of 1: Routledge Corporate Communication Series
- Seller catalogs
- Business, First Editions
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.
Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.
"Synopsis" may belong to another edition of this title.
About the Author
Anders Gronstedt heads the Gronstedt Group, an integrated marketing and management consulting firm. He is also a senior advisor to Kreab, a Swedish-based communications consulting firm, and a former member of the Integrated Marketing Communications department at the University of Colorado.
"About the title" may belong to another edition of this title.
Penn & Sons
Minneapolis, MN, U.S.A.
AbeBooks seller since September 30, 2025
Shipping rates within U.S.A.
| Item | 4 to 10 business days | 3 to 7 business days |
|---|---|---|
| First item | US$ 5.00 | US$ 35.00 |
Payment methods
Store description
Penn and Sons is committed to offering the finest literary first editions and limited edition art works, other books of art books of merit.
Specialty
Art, photography, reference & cookbooksSeller's business information
Penn & Sons
MN, U.S.A.
Terms of sale
We work hard to meet our ethical responsibilty to describe our material accurately. All items are guaranteed as described and protected by ABE's generous return policy.
We guarantee the authenticity of our items. All items are original (meaning not facsimiles or reproductions), first editions (i.e. first printings), unless otherwise noted. We prioritize our long-term relationships far above any individual purchase, and we want you to love your item as much as we loved cataloguing it.
Shipping terms
We use USPS media mail exclusively. Expedited, overnight, or international shipping, as well as other carriers, may carry additional costs beyond quoted rates. All orders receive tracking information and a direct contact in case of any questions. We ship in new boxes and carefully padded envelopes only, properly packed, to help ensure safe arrival.